Certified Advertising Manager

Certify and Increase Opportunity.
Be
Govt. Certified Advertising Manager

As Advertising Manager you will be responsible to create strategies, tracking, and overlook the working of advertising campaigns for a company, to build awareness, promote products, and increase revenue. Moreover, you will conduct research on the target audience and run engaging advertising campaigns for media and print outlets. Together with collaborating with clients, marketing teams, or sales teams to build strong results-driven campaigns.

Roles and Responsibilities

• As an Advertising Manager, you will have to multitask and develop time management skills. You will be managing various types of campaigns all at once.
• Moreover, you will have to demonstrate leadership skills, motivate,  and set goals for your fellow teammates.
• To add on, you will have to portray the ability to make effective and efficient decisions when planning, scheduling and implementing campaigns.

Vskills Certified Advertising Manager 

The Vskills Advertising Manager Certification is specially designed to enhance a candidate’s skills and knowledge. You’ll be able to combine creative strategies & decision-making skills to make better advertising decisions. Vskills Certification in Advertising Management provides an overview of the tools of advertising, the process of decision making, techniques of sales promotion, integrated marketing strategies, public relations skills, etc. The certification focuses on assessing the candidate’s skills for reviewing advertising opportunities, the procedure of setting advertising objectives, handling advertising budget, evaluating creative strategies, developing media plans, and conducting advertising research.

Benefits of Certification

• Certified Advertising Manager will help you gain more knowledge and skills in the advertising domain. To add on, you’ll be able to combine creative strategies & decision-making skills to make better advertising decisions.
• Vskills Certified Advertising Managers find employment in advertising firms, media outlets, marketing, and PR department of various companies.

Vskills being India’s largest certification provider gives candidates access to top exams as well as provides after exam benefits. This includes:

• The certifications will have a Government verification tag.
• The Certification is valid for life.
• Candidates will get lifelong e-learning access.
• Access to free Practice Tests.

Test Details

• Exam Duration: 60 minutes
• Number  of questions: 50
• Maximum marks: 50
• Passing marks: 25 (50%).
• There is NO negative marking in this module
• It is an online examination.

Course Outline

The Certified Advertising Manager Exam covers the following topics –

The Field of Advertising Management

• Introduction
• History of Advertising
• Functions of Advertising
• Negative Impact of Advertising

Advertising and Decision Making 

• Planning Framework

Integrated Marketing Communication 

• Role of Advertising within the Marketing Program
• Role of Advertising within the Communication Mix
• Other Action Oriented Communications
• Integrated Marketing Communications

Setting goals and objectives

• Functions of Objectives 
• Advertising Response Variables
• DAGMAR Approach

How Advertising Works: Some Research Results

• Focus on exposure, Sailence and Familarity 
• Low Involvement Learning Model
• Central Versus Peripheral Routes to persuasion and the Elaboration Likehood Model
• The Cognitive Response Model
• Relationship between Recall and Persuasion
• Group Influence and Word of Mouth Publicity

Segmentation and Positioning

• Segmentation Strategy
• Developing a Segmentation Strategy
• Reaching Target Segments
• Positioning Strategies

Attention and Comprehension

• Attention
• Creating Ads that Attract Attention
• Information that support the consistency theories
• Information that Stimulates: The Complexity Theories
• From Attention to Recall
• Attention vs. Comprehension

Benefits, Attitudes and Feeling Attached to the Brand

• Understanding Benefits Based Attitudes
• Motivational Approaches & Appeals
• Associated Feelings with the Brand

Brand Equity, Image and Personality 

• Brand Awareness 
• Brand Attitude and Brand Feelings
• Brand Equity
• Brand Image and Personality Association
• Brand Distinction
• Positioning Errors
• Brand Evaluation

Message Tactics: Creative Approaches and the Art of Copywriting

• Rational Creative Approaches
• Emotional Creative Approaches
• Principles of Advertising Creativity
• Different Areas of Advertising Research
• Advertising Strategy Research
• Making an Ad Copy
• Layout
• Basic Devices of Illustrating an Ad
• Methods of Advertising Appropriation

Production and Implementation

• The Advertising Production Process 
• Role of Advertising Agency
• Agency Evaluation
• Client Agency Relationship
• Agency Compensation
• Examples of Ad Agencies

Advertising Evaluation

• Pre Testing Ads
• Methods of Pre Testing
• Post-testing the Ads
• Essential of Effective Testing

Media Planning Strategy and Evaluation

• Ad Budget 
• Media Objectives
• Media Terms
• Media Theories
• Types of Media
• Cost of Media
• Media Evaluation-process and Technology
• Media Evaluation Process

Advertising Regulation

• Laws & Acts Concerning Advertising 
• Deceptive Advertising
• How Other Countries Deal with Misleading Ads?
• Advertising & Ethics
• Advertising Standards Council of India (ASCI)
• Advertising Agencies Association of India (AAAI)
• Advertising and Society

Preparatory Guide for Certified Advertising Manager

To help you out with your preparation we have provided you with a preparatory guide. This guide will help you in preparing for the examination. Let’s get started:

Review Exam Objectives

Exam objectives are very important when it comes to preparing the exam strategy. Here, we have provided you with the exam objectives:

• Advertising Management
• Advertising Planning and Decision making
• Marketing Communication
• Brand Building
• Advertising tactics
• Media Strategy and Tactics
• Advertising – Laws and Ethics
• Global Marketing and Advertising

Refer: Vskills Certified Advertising Manager Broucher

Vskills E-Learning

For the Vskills Certified Advertising Manager examination, our team has provided online study material. Also, this online material for this is regularly updated. Furthermore, e-learning is bundled with hard copy material which helps candidates to improve and update the learning curve for superior and better opportunities.

Refer: Vskills Certified Advertising Manager Sample Chapter

Reference Books

It is very important to study in the right book. There are an ample number of books available in the market for this examination. This book will help you in preparing for the examination:

• 2017 Non-Obvious: How to Think Different, Curate Ideas & Predict the Future by Rohit Bhargava

Evaluate yourself with Practice Test

It is very important to practice what you have learned so that you are in a position to analyze your practice, by practising you will be able to improve your answering skills that will result in saving a lot of time. Moreover, the best way to start doing practice tests is after completing one full topic as this will work as a revision part for you.

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