Ad Budget

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Govt. Certified Advertising Manager

Ad Budget

Ad budget is the translation of an advertising plan into rupees; and this fact informs the top management of the amount of the proposed ad expenditure and its apportionment on the various advertising activities of company. Before media planning it is important to set a budget for future evaluation. Ad budget serves as a decision-making tool for the top management in addition to its control function of such expenses.

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