Integrated Marketing Communications

Certify and Increase Opportunity.
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Govt. Certified Advertising Manager

Integrated Marketing Communications

Online Marketing Channels

include e-marketing campaigns and SEO, blogging etc and

Offline Marketing Channels

includes newspaper, PR, radio, television etc..

Benefits of IMC

  • Creates competitive advantage 
  • Increases sales and profits 
  • Saves time, money & stress
  • Help wrap communications around customers 
  • Help develops dialogue & nurtures relationships
  • Increases effectiveness
  • Eliminates duplication

Limitations of IMC

  • Resistance to change 
  • Problem of communication with target audience 
  • Functional Silos 
  • Isolation of communication, data and even manager
  • Time horizons 
  • Lack of management and know-how

The Golden Rules to Integrated Marketing Communication

  • Get senior management support for the initiative by ensuring they understand the benefits of IMC
  • Integrate at different levels of management
  • Focus on a clear marketing communications strategy
  • Start with a zero budget
  • Think customers first
  • Build relationships and brand values
  • Develop a good marketing information system 
  • Share network and other media
  • Be prepared to change it all

Apply for Advertising Certification Now!!

http://www.vskills.in/certification/Certified-Advertising-Manager

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