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Govt. Certified Advertising Manager
Methods of Pre Testing
There are numerous ways of pre testing ads. The advertisers often indulge in asking direct questions to the consumers about the advertisements. Direct questions asked about the product or brand or service can elicit a number of responses giving the advertisers an idea as to how well the ad message has been designed and how capable is it of conveying the main points. The pre testing methods also include focus groups, portfolio tests, paired comparisons, order-of-merit tests, mock magazines etc. Central location tests are also on of the effective means pf pre testing ads where the consumers are shown the ads in shopping centers with questions asked before and after the ad or commercial. The ads also sometimes are tested by advertisers on their own employees.
- Direct Questioning
- Focus Group
- Portfolio Test
- Paired Comparison Test
- Order-of-merit Test
- Mock-Magazine Test
- Perceptual Meaning Studies
- Direct Mail Test
- Physiological Testing
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