Advertising Standards Council of India (ASCI)

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 India has a self regulatory organization (SRO) for advertising content called as The Advertising Standards Council of India, ASCI founded in 1985.

Main constituents of Advertising fraternity

• advertisers
• advertising agencies
• mediia

The aim of ASCI is to manage  advertising business industry as a whole so it may increase public perception and confidence. They aspire to promote truthful and honest advertising fairness in trade. 

• No self regulatory body till 1985.
• Lots of fake agencies and advertising was going on.
• Hence ASCI was formulated.

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