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Cost of Media
The cost of advertising differs widely in relation to the kind of media vehicle chosen for advertisement. The advertisement cost depends on the media vehicle used. Some common ways of calculating media vehicles are,
Cost-per Mile (CPM): Magazine space is sold on the basis of pages or increment of the page. CPM is also used for online advertising. CPM has been a standard method used by the magazine industry to provide the cost breakdown on the basis of cost per page per thousand circulations.
CPM = Cost of ad space x 1000/Circulation
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