Motivational Approaches & Appeals

Certify and Increase Opportunity.
Be
Govt. Certified Advertising Manager

Motivational Approaches & Appeals

Rational Appeals: Those directed at the thinking process of the audience. More importance is laid at providing facts and information that give specific detailed knowledge of the product.

• High quality
• Low price
• Long life 
• Performance
• Ease of use
• Re-sale value
• Economy

Emotional Appeals: Those appeals which are not preceded by careful analysis of the pros and cons of making a buying. Emotions are those mental agitations or exited stages of feeling which prompt us to make a purchase. Emotional appeals are designed to stir up some negative or positive emotions:

• Negative Emotional Appeals
• Fear Appeal
• Positive Emotional Appeal

Back to Tutorial