Making an Ad Copy

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Making an AD Copy

• Potent Strategy: It is the heart of ad and is impossible to do great ad if the strategy is weak.
• A Strong Selling Idea: Ad must promise a benefit to the consumer. Brand must be integrated into the selling idea.
• Stands Out: A great ad is memorable even when competing for the attention with news and entertainment
• Always Relevant: Can easily relate the ad to their experience and to the role of the product in their lives.
• Can be built into Campaigns: Should be able to translate great idea into campaign

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