History of Advertising

Certify and Increase Opportunity.
Be
Govt. Certified Advertising Manager

History of Advertising

Modern Advertising as we know today began in 1880’s where the new ways of manufacturing were developed which led to increased output and decreased costs for producers of consumers. Prior to 1880’s good were sent to wholesalers in bulk who broke the bulk and put their own name on it. Advances in the technology made it possible to pack goods in the plant rather than shipping them to wholesalers in bulk.

Indian advertising in a short span of time has become a full fledged industry. India is quickly becoming a viable online advertising centre. The tradition of advertising has been long in India and started with classified advertising. Advertising started coming out in print in the Hickey’s Bengali Gazette which was the first newspaper of India. Cable and Satellite channels were launched in the year 1995 along with more print papers. PR activity also increased around that time and has since continued to increase.

Back to Tutorial