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Introduction
SEO and SEM concepts and relevance
- Business goal setting and tracking process
- Technical terminologies (robot, permaflux, PPC, etc.)
- Value Proposition
SEO economics
Strategy Development
Planning principles
- Market research
- Keyword research and analysis
- Business specific factors (B2B, B2C, SOHO, etc.)
- Search Engine Basics
Organic ranking factors
Keyword research and tools
Site assessment and visibility
The page title
- Body text & keyword density
- Robots meta tag and 301 redirects
- Link titles, internal link building and alt text
- Off-page Optimization
Articles and links exchange
PPC account
HTML Optimization & Standards
Google analytics, webmaster central & yahoo! site explorer
Social Networking
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