Strategy Development

Search Engine Optimization (SEO) should be a top priority for your company website. But without an effective strategy and implementation plan, your SEO efforts could be in vain. Search engine optimization is the cornerstone of a robust marketing agenda. Done properly, SEO can dramatically improve your brand’s online visibility, driving prospects and users to your site and feeding them into your conversion path.

Yet, many organizations struggle to identify and execute the right SEO tactics. Should I start by addressing page titles or should I implement a site map? Should I change page URLs to include keywords or is it better to begin by adding unique META descriptions?

Make no mistake: SEO is a highly strategic exercise. To achieve maximum impact, your brand’s SEO activities need to be implemented in a manner that leverages each step of the process as a building block for subsequent steps and initiatives.

The SEO Strategy Focus

Configuration– Is your site facing any issues? Are search engine crawlers facing difficulty accessing parts of your site? Is your domain name and server facing any errors?

Keyword Research– The difference between success and failure; which is why our heroes will use specialist knowledge and years of skill and understanding to ensure only the most successful and profitable keywords are implemented.

Architecture– Whether it is internal navigation, linking, tag clouds, footers or breadcrumbs; is your site architecture constructed appropriately for both search engines and users?