SEO Planning

Good SEO results are not just about getting your website to the top of the search engines for a few words, it’s about achieving long-term success for the most profitable relevant results. This is where our SEO Planning comes in and our software can help. SEO planning extends beyond keyword analysis and will enable your website to achieve a sustained growth performance.

SEO Planning – 10 Step Strategy to SEO

20 keywords from client
Quick site review
Keyword research
Competition analysis
Link structure
Main targets for index
Individual page optimization
Review implementation
Launch and initial submissions
Monthly maintenance

1. An effective SEO Plan can help you get found with keywords.
Many SEO plans focus on keywords, but it’s important to remember that there is more to SEO than words. Consider “match types,” which are the different categories of keyword SEO. These include exact keywords, phrases, broad match and negative keywords (where your ads don’t show for specific keywords you indicate.) According to Google AdWords, no matter which of these match types you use, try looking for keywords/phrases that rank low for competition but fairly high for consumer demand. Your plan should allow for periodic testing and opportunities to change your keywords.

2. Focused SEO Plans use quality content to engage customers.
Consumers are highly interested in content that they find valuable. They hope your website is not a virtual brochure of your company, detailing everything from how your business started to your plans for growth. Instead they want to see how your business is ready (and able) to help them solve a need or problem they have. They want to see your expertise through photos, videos, customer testimonials, engaging articles, anything as long as they find it valuable. They are interested in lists of “top 5,” or “best of.” If content is provided in a quality way, they are more likely to turn to you when they make the decision to purchase.

3. Incorporate website links in your SEO Plan to rank higher in search results.
One of the many things search engines look for when ranking your site in search results, is your sites’ link profile, which are inbound (links from other sites to yours), outbound (links from your site to other sites) and internal links (links that allow users to navigate within your site.) It is important to make sure all of those links are relevant and trustworthy to users.

To link from other sites to yours, contact your vendors or some of your customers who have websites. Ask them how you might work together to help promote each other. Then provide them with your logo image, link and online copy you would like them to use on their site.

4. Include other online avenues in your SEO Plan to reach new audiences.
Social media is now a major part of many businesses SEO plans. If your business is not involved with social media it could mean you are leaving new traffic on the table. Make sure social media is part of your SEO plan especially if your target audience is heavily involved in it; say the 19-35 year-old population. Make it easy for new users to navigate to your website easily from your social media sites. That said, making sure you link to your site consistently helps build inbound links (see above) and can increase your SEO.