Base lining and ranking

Search Engine Optimization (SEO) is the practice of optimizing websites to rank higher on search engine result pages (SERPs). To improve the visibility and ranking of a website, various strategies are used. Two common strategies in SEO are baselining and ranking.

Baselining in SEO refers to the process of determining the current state of a website’s performance. It involves analyzing the website’s traffic, rankings, and other metrics to establish a benchmark or starting point. The purpose of baselining is to identify areas that need improvement and to set measurable goals for future SEO campaigns. By establishing a baseline, SEO experts can track progress and measure the effectiveness of their optimization efforts.

Ranking is a crucial aspect of SEO. It refers to the position of a website in the SERPs. The higher a website ranks, the more visibility it receives, which translates to more traffic and potential customers. SEO experts use various techniques to improve a website’s ranking, including keyword research, on-page optimization, link building, and content marketing. The ultimate goal is to rank a website on the first page of the SERPs for relevant search terms to increase organic traffic and achieve business goals.