ROI and PPC tracking

PPC tracking

l too often I see small to medium-sized businesses spending considerable amounts of marketing dollars on PPC campaigns without having implemented even the most basic of tracking solutions. Other businesses seem to accept that Google’s Conversion Tracking is as good as it gets, and have yet to realize the benefits of having more detailed (but still very simple) goal, event, ecommerce, and custom variable tracking in Google Analytics.

Google AdWords and Google Analytics provide fantastic free of charge functionalities for tracking, measuring, and evaluating the performance of your PPC and non-PPC marketing campaigns, helping you to make more informed decisions about how to improve your return on investment (ROI) from your online marketing activities.

Here we will explore 4 tracking opportunities, which could help you better understand and improve the return on investment (ROI) of your online marketing activities. Depending on your website, all 4 tracking methods may not be relevant, but most websites should look to implement at least two of the below.

ROI

PPC advertising is a quick, flexible and effective way to get targeted traffic to your site. It is an important online marketing tool that offers a measurable return on your precious investment. It is a perfect method to provide an initial impetus for new product launches and websites that have not been able to get high search engine rankings.

But, unless you track and analyze the results of your PPC campaign, you will never find out how your campaign is performing. Whether it is lagging behind or is actually performing to its potential. Or is there any scope of further fine-tuning to get you a better return on investment.

Measuring ROI is extremely crucial for any PPC campaign. PropelSys is well aware of the fact and has devised an apt PPC ROI analysis strategy that takes care of the client’s PPC ROI analysis needs. Here is an overview or our PPC investment tracking methodology: