Articles and links exchange

A link exchange is a method of trading links with other web sites. There is more than one way to set up a link exchange with other webmasters, the most common way is to go to a site and go to the contact us and send the webmaster an email and request a link exchange. If linking their site with yours will increase their traffic then you will get a yes, but if your site and there are totally two different things and you don’t all that much traffic then you may get a polite No Thanks.

Link exchanges have been going on since the inception of the World Wide Web. After 2000, link exchanges have become more and more popular. The reason for the popularity is due to the fact that Google has increased the ranking of sites who tend to link exchange over those who don’t. Some internet expert today think that search engines really don’t favor link exchanges over those who don’t anymore. It was favorable when Google was on it sway to becoming the giant they are today. Today’s sites are gauged by one way incoming links to a particular site.

It is also more important these days that when you have a link exchange that the other site that you are linking to has some significance to your site. For example, if you have a dog site and you decide to link exchange with a site that is all about pickles then the search engines may not find that favorable. But if the link exchange was with a cats site then that would be acceptable. If you are considering link exchanges then you want to share a links with a site that is similar or associated to yours, otherwise it may affect your search engine ranking .