Sales Compensation

Sales compensation is the sequence of base salary, performance, and considerations that are utilized to encourage the performance of a sales company. A compensation program is an individual plan for a sales agent within your sales organization, and it should be created with specific theories and components in mind, based on their position within the sales cycle, types of sales meetings, seniority, and more.

A company’s ambassadors to the outside world are its salespeople. They are the ones who promote the company and its products actively. They are the front line between the company and its customers and the driving force of revenues and company growth. These are the employees who have a direct impact on how the market perceives a company and its products. Often, the way salespeople conduct themselves is a reflection of the company’s compensation program and how well the company does is often a reflection of the effectiveness of its commission program. A well-designed compensation program makes salespeople focus on activities that support the company’s business objectives, and, in turn, rewards those salespeople for their contributions.

Top-performing sales companies rely on this compensation as the main driver of their performance. Most usually, compensation is the sales performance management device of choice to accomplish strategic goals. There is a large event here to leverage sales incentive compensation to promote employee behaviors and performance.

The module includes:

• Sales functions
• Plans and issues
• Compensation design and administration
• Sales incentives and motivation

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