A Certified Social Media Marketing Professional assesses the candidate as per the company’s need for web site promotion and optimization on various social media websites like Facebook, Twitter, LinkedIn, etc. This certification exam validates your skills and knowledge in social media marketing concepts. Given the accelerating demand for Social Media Marketing Professionals, this certification is bound to enhance your employability.
Why become a Certified Social Media Marketing Professional?
The Social Media Marketing Professional certification is the need of the hour. Companies specialising in web based businesses and websites are looking out for social media marketing professionals to engages users, drives quality leads and boost their online reputation.. This certification will open doors to increased visibility, better opportunities and help you grab higher paying jobs. Moreover, it will make your academic records shine which will be very appealing to your potential employer.
Who should take this certification?
The Social Media Marketing Professional certification is designed for professionals and graduates wanting to excel in their chosen areas. Also for job seekers looking for employment in IT or web promotion department of various companies. Moreover, existing employees looking for a better role must take this certification to boost their skills and confidence.
Roles and Responsibilities
A Social Media Marketer is responsible for combining social media management skills and marketing to enhance a company’s social media presence. They focus on growing and expanding the company’s reach by curating innovative social media campaigns. A Social Media Marketer has to perform the following roles:
- Firstly, manage all the social media accounts of a company
- Secondly, they must ensure brand consistency in marketing and social media messages
- Moreover, Social Media Marketers collect customer data and analyses interactions
- Further, they use customer data to create comprehensive reports and improve future marketing strategies and campaigns
- Also, they should be up to date with any new changes on social media platforms
- Additionally, they create social media performance report to explain their progress on social media
Career as a Social media manager
As a social media manager, you’ll be responsible for maintaining company social media accounts and attempting to increase business across social networking sites. Apart from becoming an influencer on Facebook, Instagram, YouTube, and Twitter, a social media manager works with businesses to make money through social media. Let us look at the career as a social media manager.
Vskills Certified Social Media Marketing Professional Overview
The Vskills certification for Social Media Marketing Professional validates your knowledge and equips you with the industry relevant skills. It tests the candidates on various areas in social media marketing concepts which includes:
- Firstly, knowledge of Social media platforms and tools
- Secondly, Social media strategies
- Then, Social commerce
- Moreover, Social media metrics
- Further, Social media analytics
- Also, ROI measurements.
Benefits of Vskills Certification
Vskills is India’s largest certification providers. They provide candidates access to top exams as well as after exam benefits. Moreover Vskills certification guarantee the following benefits:
- The certifications will have a Government verification tag.
- The Certification is valid for life.
- Lifelong e-learning access.
- Access to Free Practice Tests.
- You will get tagged as ‘Vskills Certified’ On Monsterindia.com and ‘Vskills Certified’ On Shine.com.
Exam Details : Certified Social Media Marketing Professional
- Duration: 60 minutes
- No. of questions: 50
- Maximum marks: 50
- Passing marks:25 (50%)
- There is NO negative marking in this module.
Exam Process
Course Outline
Social Media Marketing Introduction
- Social Media Marketing
- Social Media Portals
- Social News Sites
- Social Book marking Sites
- Introduction to Social Networks
- Importance of the Web in Giving Consumers A Voice
- How to join the Conversation
- Content is not everything in Online Marketing
Goal Setting In A Social Environment
- Uncontrolled Messages
- Importance of Being Transparent
- Importance of Listening
- Setting Goals for the Social Media Marketing Campaign
- Advantages of Increased Traffic
- Increases in Brand Awareness
- Improved Search Rankings
- Reputation Management
- Increased Sales in Your Product or Service
- Established Expert
- Researching the Social Media Community
- Planning for the Kind of Content the Audience Prefers
- Handling Negative Backlash
- Manpower for Social Media Marketing
- Apetite for Taking Risks
- Pursuing Social Media Marketing
Networking And Implementing The Social Media Strategy
- Planning for the Social Media Strategy
- Getting Ideas
- Importance of Networking
- Role of Community Managers
Participation In Marketing
Using Blogs To Communicate And Learn
- A Brief History of Blogs
- Blogs as Online Influencers
- Various kinds of Blogging Platforms
- Planning for the Blog
- Writing for Blog Audiences
- Techniques of Blogging
- Getting Fresh Content for the Blog
- Additional Features for Blog
- Corporate Social Media Strategy for Blogging
Use Of Microblogging For Business
- History of Twitter
- Usage of Twitter
- Case Study
- Building a Personal Brand
- Promoted Tweets, and Trends
Facebook Marketing
- Introduction to Social Networking Sites
- The Facebook “Product” Page
- Paid Advertising on Facebook
- Facebook Groups, User Profiles, or Fan Pages
- Facebook Applications for Marketing
Linkedin Marketing
- Getting Professional with LinkedIn
- LinkedIn Answers, events, messaging & testimonials
- User Groups of Linkedin
- Conclusion
Informing The Public
- Social Search
- Wikipedia: The Living Encyclopedia
- Discussion
- Wikipedia social media optimization
- Being cautious when editing Wikipedia
- Mahalo
- Using Yahoo! Answers for Social Media Marketing
- Being Aware of the Latest Questions
- Importance of Knowledge
The Social Book marking Space
- Evolution of bookmaking
- Tags
- Integration of social bookmaking into Search Results
- Using Social Book marking Sites
- The Stumbleupon Toolbar
- Sharing content with all one’s friends in one attempt
- Stumbling and reviewing content
- Understanding StumbleUpon user page
- Interacting with tags
- Delicious.com
- Diigo
- Other Social Book marking Sites
Bringing Page Views From Social News
- The importance of Social News
- Factors Influencing Social News Front Page Promotion
- Succeeding on Social News Sites
- Building the right kind of content
- Benefits of social news promotion in social media marketing goals
- Other important sites in Social News
- General Social News Sites
Importance Of Photography, Videos And Pod casting
- Using pictures for marketing
- Flickr
- Other Top Photo-Sharing Sites
- Photoblogs and Galleries
- Video Marketing
- Marketing on Youtube
Youtube Marketing
Google+ Marketing
Integration Of Different Things
- Revealing one’s true identity
- The social media workflow
- Return on Investment
- Other important things in social media
- Remember the Community
- Thinking outside Social Media Communities: Face-to-Face Interactions
- Showing Creativity Online
- Conclusion
Other Platforms
Metrics and ROI
- Social Media Optimization
- Conversion and performance metrics
- Testing tools and ROI calculation
- Social media platform tools
Future Trends
Preparation Guide: Certified Social Media Marketing Professional
Preparing for an exam is the real task. Consistency and determination are the two most essential keys to unlock your certification. The level of preparation will determine how well will you perform in the exam. To ace this exam, you need to choose the best set of resources suited to your type and your level of understanding. But preparing from the genuine resources and being on the right track is also important. Look no further as we present you our step by step preparatory guide. Resources in the guide will help you refresh your skills and concepts related to the exam while providing you with all the important insights.
Step 1- Review the Exam Objectives
Before heading towards your preparation journey, you must get yourself familiar with the main objectives of the exam. A thorough analysis will let you align yourself more deeply with the chief objectives of the exam. And hence, enabling you to gain the required command to earn your desired certification. Moreover, you must tailor your study plan around these objectives to enhance your preparations. This exam covers the following 4 sections:
- Social Media Basics
- Case Studies on Social Media Usage
- Getting Started with Social Media
- Social Media Channels Overview
Refer: Certified Social Media Marketing Professional Brochure
Step 2– Learn the Traditional way through books
Preparation for any exam without books seems unreasonable and unproductive at the same time. So, you should also search for relevant and credible books by expert authors for your exam preparation. Books are a comprehensive source of information for candidates to prepare for this exam. As a result, you can strengthen your knowledge about the application of different concepts of this exam. Some books that you can follow for this exam are:
- Firstly, Social Media Marketing: The Ultimate Guide to Personal Branding Using YouTube, Facebook, Instagram, Blogging for SEO, Twitter, and Advertising
- Secondly, Social Media Marketing by Tracy L. Tuten and Michael R. Solomon
- Thirdly, Social Media Marketing: A Strategic Approach by Barker
Step 3- E-Learning and Study Materials
Passing the exam can be easy if you choose the right set of resources for yourself. Vskills offers you its E-Learning Study Material to supplement your learning experience and exam preparation. This online learning material is available for lifetime and is updated regularly. Moreover, these e-learning resources also come with hard copy study material that expands your knowledge horizon.
Refer: Certified Social Media Marketing Professional Sample Chapter
Step 4- Check your progress with practice tests
Finally, we’re on the last step for the preparatory guide. Further, this final step will give the candidate the exact insight of the topics in which they’re lacking. So, make sure you’re going through practice tests after you have gone through the entire syllabus. Most importantly, all the practice tests are designed to encounter the real exam environment around you. Solving Practice tests can provide you with the confidence you need to be stress-free. Try outperforming yourself with each subsequent test and become a Certified Social Media Marketing Professional. Start practising Now!
Your best career opportunity is just a few tests away. Start preparing for Certified Social Media Marketing Professional now!
Prepare for Job Interview
Prepare for job interview in social media marketing with our expert curated interview questions, these questions are based on the recent interviews taken in different organizations. Checkout the social media marketing interview questions and ace the job interview.