Advertising Evaluation

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Methods of Advertising Appropriation

The ad messages designed by the marketers or the ad agency needs to be tested in order to justify the use of resources. With the ad testing, you can easily know the effectiveness of the ad and the medium through which it reaches most of the individuals. There are two popular ad testing methods: Pre Testing Ads and Post Testing Ads.

It include the followings:

• Pre Testing Ads
• Methods of Pre Testing
• Post-testing the ads
• Post-testing the ads (Quantitative methods)
• Essential of Effective Testing

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