Social Media Marketing

Social Media Marketing is one of the key area of Digital Marketing. If you are looking for a job in Digital Marketing, then do checkout the list of most frequently asked Interview questions.

Q.1 What type of media is social media?

Where user generated content dominates

Report This Question

Q.2 What is Web 2.0?

A new way to utilize the World Wide Web.

Report This Question

Q.3 What do you know about AdSense in social media marketing?

Adsense in social media marketing is a Google service for reserving web page space for showing advertisements on frequently visited websites. Google provide monetization option to website owners so that advertisers can show their advertisements using Adwords and both are able to generate revenue.

Report This Question

Q.4 What is Marketing Mix?

A set of marketing tools used for implementing the marketing strategy of an organization.

Report This Question

Q.5 What is No-follow and Do-follow in social media marketing?

No-follow is used in SEO under social media marketing to stop search engines bots in following or using a hyperlink for ranking thus reducing search engine spams. Whereas Do-follow allows search engines so as to add on the number of outgoing or incoming links for a website.

Report This Question

Q.6 Which is the largest social media network in the world?

Facebook

Report This Question

Q.7 Describe CTR in social media marketing.

CTR in social media marketing expands to Click through rate and is the number of clicks received on your advertisements on websites / search engine against number of times it was shown. It is calculated as: CTR = Number of unique clicks/Number of times shown x 100

Report This Question

Q.8 What is the major benefit of LinkedIn over Twitter

You will have complete control over who sees your profile.

Report This Question

Q.9 Explain conversion optimization in social media marketing.

Conversion optimization refers to tools and techniques which are employed to increase the number of visitors be converted to customers or who make purchases on the website. Various experiments and testing are done to better focus on products being sold to visitor so as that number of visitors making purchases, increases.

Report This Question

Q.10 What is Pinterest?

Network for pinning your favourite images & videos

Report This Question

Q.11 Differentiate amongst CPC and EPC

CPC in social media marketing expands to cost per click and is used in pay per click pricing or PPC pricing as used by Google’s AdWords. The term EPC expands to Earnings per 100 clicks and is used in affiliate marketing to ascertain earnings by affiliate on basis of clicks received in a week or seven days

Report This Question

Q.12 What do you know about AdSense in social media marketing?

Adsense in social media marketing is a Google service for reserving web page space for showing advertisements on frequently visited websites. Google provide monetization option to website owners so that advertisers can show their advertisements using Adwords and both are able to generate revenue.

Report This Question

Q.13 What is No-follow and Do-follow in social media marketing?

No-follow is used in SEO under social media marketing to stop search engines bots in following or using a hyperlink for ranking thus reducing search engine spams. Whereas Do-follow allows search engines so as to add on the number of outgoing or incoming links for a website.

Report This Question

Q.14 List some popular Keyword Analysis tools

Keyword Analysis tools as used in social media marketing can either is free to use or require payment to be made. Free keyword analysis tools include Google Autosuggest, Google Trends and Search Console. Paid keyword analysis tools include MOZ, Ahrefs and SEMRush.

Report This Question

Q.15 What do you understand by Quality Score in social media marketing?

Quality Score in social media marketing refers to the scoring of quality of advertisements, keywords, and landing pages in CPC based advertisement. It is influenced by relevance of the advertisement and landing page user experience. Better quality score results in lower cost and high ad rank in an ad auction process.

Report This Question

Q.16 How will you address an unapproved ad?

An unapproved ad means addressing issues in the ad by editing it and re-submitting for approval.

Report This Question

Q.17 Can we use Twitter for social media marketing?

Yes, Twitter is widely used for social media marketing by using the most trending hash tags to drive traffic to your website.

Report This Question

Q.18 Can we use LinkedIn for social media marketing?

Yes, LinkedIn can be used for social media marketing by managing your company's brand amongst potential employees, customers by answering their questions and discussions

Report This Question

Q.19 What are the social media websites on which a new business should have a presence?

It depends upon the company if it is in B2B domain or B2C domain. For B2C Facebook, Twitter, YouTube and LinkedIn are of prime importance.

Report This Question

Q.20 What will enable more retweets on Twitter?

Getting more retweets on Twitter is influenced mainly by time of tweeting, usage of images and other enriching graphics.

Report This Question

Q.21 How to use LinkedIn for marketing?

LinkedIn can be used for marketing by using the LinkedIn Groups.

Report This Question

Q.22 Does Facebook Places only accept large brands or companies as it needs big budgets?

No, small or medium sized companies or brands can also use Facebook Places

Report This Question

Q.23 Should you interact on LinkedIn under a personal account?

Yes, interaction on LinkedIn should be done under a personal account

Report This Question

Q.24 Describe white label social network

A white label social network is run by a nonprofit though privately.

Report This Question

Q.25 What refers to updates received on Twitter by users?

Tweets is the name given to updates received on Twitter by users

Report This Question

Q.26 Describe guerrilla marketing

Guerrilla marketing involves using time, energy and imagination by using advertising spots to capture the audience, instead of money to market.

Report This Question

Q.27 How will a company increase its following on Facebook if the company has a Facebook page?

The company should use Facebook Groups

Report This Question

Q.28 What will ensure relevant audience visiting company's videos on YouTube?

The company should use relevant keywords and post links on the company's website or blog

Report This Question

Q.29 Explain micro-blogging

Micro-blogging refers to posting daily blogs though with limited character count posts.

Report This Question

Q.30 Illustrate A/B testing

A/B testing refers to testing of two different versions of an advertisement or web page so as to measure response on both and select the most responsive one.

Report This Question

Q.31 List the social media network in the world whichis largest

Facebook

Report This Question

Q.32 Incorporating social on a website refers to

It refers to allowing any user to publish content on the website.

Report This Question

Q.33 What does positive conversation means on social media?

A positive conversation on social media refers to having more attention from customers.

Report This Question

Q.34 How will you manage negative criticism on social media?

Negative criticism on social media involves listening to the issue or complaints and then, address or resolve it quickly.

Report This Question

Q.35 If a customer posts a complaint on company's Facebook page, about their child being sick due to company's product, what will you do?

The social media manager should apologize to the user and request for customer contact to resolve the issue on earliest.

Report This Question

Q.36 List an online platform to hire freelancers

ELance is an online platform to hire freelancers

Report This Question

Q.37 List an online platform for funding of creative projects

Kickstarter is an online platform for funding of creative projects

Report This Question

Q.38 What will happen if a company is not on social media?

If a company is not on social media then, anyone can write negative about the company with no one defending your company which will result in lost opportunities and image damage on social media.

Report This Question

Q.39 Where should an advertising agency search for new clients?

The company should observe conversations with keywords relevant to their business on social media and also search for keywords on websites like Elance, Guru etc.

Report This Question

Q.40 Which social media is apt for a company dealing in heavy machinery for Airplane manufacturers?

LinkedIn and YouTube are apt for the company’s need.

Report This Question

Q.41 Discuss social media usage by Eventbrite

Eventbrite enables users in sharing their events on their social media profiles.

Report This Question

Q.42 What is Yammer?

Yammer is a service for an internal communication network.

Report This Question

Q.43 Which social media should be used for B2b leads generation?

LinkedIn is the most suitable social media platform.

Report This Question

Q.44 Can a company generate leads by a blog?

Yes, a company can generate leads by a blog

Report This Question

Q.45 How will a company generate traffic by social media?

The company should integrate their website with different social networks

Report This Question

Q.46 What are the benefits of Social Media Marketing for an organization?

Social media has always changed the way that consumers communicate with businesses. It is suggested to be accessible to the customers – and prospective clients – through social media and acts as a vital means for developing relationships with them and helping them through the sales channel.

Report This Question

Q.47 How should companies measure the success of social media marketing?

Success of an organization is calculated by using the same metrics for any other marketing activity: traffic, leads, and customers. Therefore counting the number of fans or followers one has can helps to understand the social media reach, but the only way to determine success is how many people it drives to the site, how many of them are qualified leads, and how many of them actually become customers.

Report This Question

Q.48 Is social media marketing suggested for B2B or B2C Business?

Social Media Marketing is crucial for both B2B and B2C, but in different ways. While B2C businesses must focus on more light-hearted, fun social media posts, on the other hand B2B businesses needs to use social media to share valuable industry content. Social Media Marketing acts as a tool for connecting a business with its customers.

Report This Question

Q.49 How long does it generally takes before a company starts seeing results from social media marketing?

As we see social media trends are constantly evolving, which depends on variables like the time and effort that you put into social media marketing management, together with budget, audience, strategy, and whether we ae using paid ads or not. Just to remember Social Media Marketing is a Marathon and not a Race.

Report This Question

Q.50 What are some of the most common social media marketing mistakes organizations make?

The worst mistakes that organizations make while performing Social Media Marketing is inconsistency – Like only posting sporadically, and not responding when consumers reach out to engage. One of the other mistakes that organizations make is using social media as a place to announce your own content and nothing more, without ever engaging in discussions or adding comments to the post that encourage your audience to click or like or share posts.

Report This Question