Digital Marketing

Digital marketing is basically marketing of products or services using digital technologies. It is one of the trending job sector right now. A Career in digital marketing can provide you a good salary, even you can work as a freelance and you will earn a good handsome payout. Now when it comes to lending a job in digital marketing, you can serve different roles like digital marketing exe, social media marketing executive, email marketer, digital marketing manager. Your skills and techniques will be tested in digital marketing. Here we have listed some important questions that can prepare you for different roles in digital marketing as discussed above.


Q.1 What is the appropriate email length for digital marketing?
Any email sent for marketing should read within 10 seconds.
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Q.2 What steps will you take for increasing the conversion rates?
The conversion rates for a website can be enhanced by experimenting with various website elements on webpages especially the landing page by using the heat maps and A/B testing. We can experiment with web element's styling, layout and functionality for increased conversion rates.
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Q.3 What do you understand by a responsive web design?
A responsive web design refers to responsiveness of web elements, design and structure to adjust as per user's screen whether it is desktop, tablet or a mobile phone. The emphasis is on streamlined transition and adaptability by web elements and it involves flexible layouts and CSS-grids using the media queries.
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Q.4 Describe anchor tag utility in SEO
The anchor tag on a web page is used for hyper linking as the tags has the destination URL and wraps around the hypertext. The text enclosed by the anchor tag helps in page ranking as it shows outbound links and inbound links of a website.
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Q.5 Explain AMP in digital marketing
AMP expands to Accelerated Mobile Pages and is an open-source library by Google and Twitter for quick web page loading on mobiles.
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Q.6 Illustrate the working of AdWords as applicable in digital marketing.
AdWords is a service by Google which provides display of your specified advertisements / text / images on the Google page. You are charged every click on the advertisement as decided.
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Q.7 Describe long-tail keywords in digital marketing.
A long-tail keyword in digital marketing refers to those keywords which have more than four words and results in a very specific search engine result with low search traffic but with high rank.
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Q.8 Describe CTR in digital marketing.
CTR in digital marketing expands to Click through rate and is the number of clicks received on your advertisements on websites / search engine against number of times it was shown. It is calculated as: CTR = Number of unique clicks/Number of times shown x 100
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Q.9 Explain conversion optimization in digital marketing.
Conversion optimization refers to tools and techniques which are employed to increase the number of visitors be converted to customers or who make purchases on the website. Various experiments and testing are done to better focus on products being sold to visitor so as that number of visitors making purchases, increases.
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Q.10 Differentiate amongst CPC and EPC
CPC in digital marketing expands to cost per click and is used in pay per click pricing or PPC pricing as used by Google’s AdWords. The term EPC expands to Earnings per 100 clicks and is used in affiliate marketing to ascertain earnings by affiliate on basis of clicks received in a week or seven days
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Q.11 What do you know about AdSense in digital marketing?
Adsense in digital marketing is a Google service for reserving web page space for showing advertisements on frequently visited websites. Google provide monetization option to website owners so that advertisers can show their advertisements using Adwords and both are able to generate revenue.
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Q.12 What is No-follow and Do-follow in digital marketing?
No-follow is used in SEO under digital marketing to stop search engines bots in following or using a hyperlink for ranking thus reducing search engine spams. Whereas Do-follow allows search engines so as to add on the number of outgoing or incoming links for a website.
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Q.13 How a session does is different form pageview?
A session refers to a single visit of the visitor, visiting a website and the session can involve accessing various web pages with each such web page view is referred as pageview.
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Q.14 List some popular Keyword Analysis tools
Keyword Analysis tools as used in digital marketing can either is free to use or require payment to be made. Free keyword analysis tools include Google Autosuggest, Google Trends and Search Console. Paid keyword analysis tools include MOZ, Ahrefs and SEMRush.
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Q.15 What do you understand by Quality Score in digital marketing?
Quality Score in digital marketing refers to the scoring of quality of advertisements, keywords, and landing pages in CPC based advertisement. It is influenced by relevance of the advertisement and landing page user experience. Better quality score results in lower cost and high ad rank in an ad auction process.
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Q.16 Describe the factors used by Google to determine the Ad Rank
The Ad Rank is based CPC Bid and the quality score, anyone if higher results in high Ad rank. Ad Rank is the order of ranking competing ads on the result page shown by Google search engine.
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Q.17 What are the features of a bad link in digital marketing?
A bad link in digital marketing is characterized by links having low-authority, are from a questionable domain, have irrelevant source, usually points to link exchanges with repetitive links and usually are spam or paid links whose website is not indexed by Google.
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Q.18 What is the section on a web page which is suitable for keyword optimization?
Keyword optimization can be done a various web elements and is specially focused on the title and content body of the web page. Other area of relevance for keyword optimization is the URL, meta description, H1 Heading and image Alt tags.
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Q.19 What is meant by indexed content?
Indexed content refers to the content on a web page which search engine bot like form Google has analysed and provided ranking in their search result and also indexed it for quick access. Website owner can stop indexing of specific content by using the no-index meta tag.
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Q.20 Describe crawled content
Crawled content refers to the web page visited buy search engine bot like form Google and which has analysed the content on the web page hence, the bot has crawled the content. Website owner can stop indexing of specific content by using the no-index meta tag.
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Q.21 Describe Google AdWords Remarketing
Google AdWords Remarketing is a digital marketing strategy to better re-target visitors who had visited in past but made no purchases. Google better targets them with better ad and timing to drive conversions.
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Q.22 How many maximum characters can be present in an Adwords Advertisement?
An Adwords Advertisement can have a maximum of 30 characters in headlines and sub-headlines with suggested 90 character limit for description.
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Q.23 How will you address an unapproved ad?
An unapproved ad means addressing issues in the ad by editing it and re-submitting for approval.
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Q.24 Describe keyword streaming in digital marketing
Keyword streaming is an SEO technique in digital marketing to select relevant keywords amongst various others for driving organic traffic and leads.
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Q.25 What does a Google text ad consists of?
A Google text ad consists of headline text, display URL and description text.
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Q.26 What characterizes an effective PPC in digital marketing?
An effective PPC in digital marketing is characterized by having targeted keywords, good quality score and being exhaustive with constant option to grow and adapt.
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Q.27 Can we use Twitter for digital marketing?
Yes, Twitter is widely used for digital marketing by using the most trending hash tags to drive traffic to your website.
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Q.28 Can we use LinkedIn for digital marketing?
Yes, LinkedIn can be used for digital marketing by managing your company's brand amongst potential employees, customers by answering their questions and discussions
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Q.29 How do you describe the term “Digital Marketing” in your own language?
Digital Marketing refers to the set of activities undertaken to market a business through digital channels. Such that these activities includes targeted, measurable and interactive activities to reach out to and engage with potential and existing customers. These may include both organic and paid activities, which may also be used in combination. Digital marketing covers a wide range of activities such as social media marketing, search engine optimization, email marketing, affiliate marketing and so on. So when you answer this question state that it is good if we can add on that that the focal point of digital marketing is marketing. Such that digital mediums are only the means to achieve the marketing goals. You should demonstration this fundamental understanding can to make your answer better.
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Q.30 What according to you are the advantages of Digital Marketing over Traditional Marketing?

There are indeed a lot of differences between traditional and digital marketing technique. Some of the areas of differences are -

1. Outcomes from digital marketing activities are accurately measured, which may not be possible in traditional marketing methods. These outcomes measured assist in calculating the ROI, which is crucial for any marketing activity.

2. Digital Marketing helps to establish two-way communication, unlike marketing through traditional means.

3. The modern digital methods involve a customer response that helps to measure the effectiveness of the campaign and improve it on an ongoing basis.

4. Cost of reaching to each individual is usually far lower in marketing digitally as compared to traditional methods.

5. There is a lot of control in terms of handling the overall process (starting, pausing or stopping) any campaign at any point in time in digital medium which may not be the case in traditional marketing styles.

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Q.31 Since Digital Marketing covers a broad spectrum of activities, suggest a list of some of its important areas to focus on?

Since Digital Marketing covers several activities to reach out and engage with prospective customers. Some of the important verticals to focus on include -

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)
  • Email Marketing
  • Content Marketing
  • Affiliate Marketing
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Q.32 Are branding and direct marketing consider the same?

Branding and Direct Marketing are not the same. Branding refers to building a memorable connection with an audience, by reaching out and raising the exposure level for the brand. Typically branding activities follow a storytelling approach and include engagement-oriented content, but not considered as a direct sales pitch.

On the other hand, direct marketing refers to communicating with a target audience and it involves direct persuasion to convince them to make a purchase decision. Some examples of Branding and Direct Marketing are as follows - Running an informative blog on a company website and sharing it across social handles is an attempt at branding. Such that the purpose of the blog is to invite visitors on to the website, offer them to consume content and build a relationship with them. Running PPC advertisements with Call To Actions such as “CLICK HERE” is an attempt in direct marketing.

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Q.33 What is Googlebot?
Google's program to crawl websites and add updated pages in Google index.
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Q.34 What is a User ID in Google Analytics?
A unique ID generated by you to assign online visitors.
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Q.35 How to generate traffic on a website suggest some possible ways?

Indeed there are many ways to generate traffic on a website but some of the popular methods are:

  • Try to optimize the website for search engine ranks by engaging in both on-page and off-page SEO activities.
  • Use of compelling titles to encourage a high Click Through Rate (CTR) on the Search Engine Results Page (SERP).
  • Create and publish SEO optimized content that adds real user value and encourages visits to your site.
  • Marinating an updated blog on the website and keeping it updated.
  • Answering questions on like Quora, and giving backlinks to the website.
  • Generating a list of leads from your website, and following-up with them regularly.
  • Running social media and PPC ads to attract visitors to the website.
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Q.36 What is the difference between Custom Dimension and Custom Variable?
Custom Dimensions are managed on server side and Custom Variables are managed on client side.
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Q.37 What are the uses of Google Adword in digital marketing?
It’s an advertising system that works on the Pay per click model. Here the marketers bid for advert spots that appear on Google search engine. It’s also enabled even small business owners to advertise their products to a targeted set of audience.
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Q.38 What do you mean by AMP?
Accelerated Mobile Pages (AMP) announced by Google in October 2015 and rolled out through 2016.
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Q.39 Name some area where keyword optimization is done?

Here are the areas for keyword optimization.

  • Website title
  • Website URL
  • Meta Tag
  • Web Page Content
  • Headings
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Q.40 How someone will avoid Google penalty?

It can be avoided by ensuring that:-

  • Links are not broken
  • Content isn’t duplicate
  • Smart keywords used
  • Website is mobile friendly
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Q.41 A company "A" is facing issue of low conversion rate of traffic to leads. What steps will you recommend?
Divide the form in multiple steps, so that each form appears very small.
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Q.42 What are the keys to a successful content marketing strategy?

Here are the keys to a successful content marketing strategy.

  • Define our purpose
  • Focus on the quality
  • Set the priority
  • Know our audience
  • Never ignore SEO
  • Interact with readers
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Q.43 What is keyword?
In digital marketing, it is the word or phrase which we enter as a query in search engine pages to get relevant results. From SEO point of view it is very crucial for better page ranking.
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Q.44 What types of website are affected by Google Panda?
  • A website with low quality
  • Websites which works as a content farm
  • Poor grammar
  • Too many advertisements
  • A website with improper SEO structure
  • Slow site loading time
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Q.45 A Company "A" is starting with life cycle emails. They have a huge database of users. What should be their first starting point?

Segment the existing database, based on the personalized communication which company wants to send.    

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Q.46 Your ad is live on Google search, and you want to continue to check it over time to see if it is still running.   Why is it advised that you use the Ad Preview and Diagnosis tool, instead of doing searches to find your ad on Google.com?
By performing searches that trigger your ad, you'll rack up impressions without clicks, which can lower your click through rate and prevent your ad from appearing as often as it should.
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Q.47 What are Dynamic ads?
It connects our store’s product catalog with our Facebook ad account and pixel. When someone visits our site and then logs into Facebook, they’ll see an ad that features the same products they were looking at on our website.
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Q.48 What is RWD?
Responsive Web Design is a design that adjusts its layout as per the viewport size and orientation of the device. The content on big screens & small screens are the same but with a different layout.
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Q.49 A customer purchased candies for her kid but the kid got sick on eating them. Furious, she complained to the company by posting on their Facebook page and asked other users to avoid purchasing these candies. What action do you think the company should take?
They should apologize, take her phone number and try to speak to her to resolve the matter.
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Q.50 What do you mean by RSS feed and what are its importance?

RSS means Rich Site Summary feed. It is a XML file.

  • Helps to increase the audience for content.
  • Enable Email subscription, live booking.
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