Web Analytics Glossary

A

• A/B testing in Web Analytics
• Abandon in Web Analytics
• Acquire in Web Analytics
• Acquisition in Web Analytics
• Ad targeting in Web Analytics
• Attribution modeling in Web Analytics

B

• Behavioral analytics in Web Analytics
• Benchmarking in Web Analytics
• Bounce rate in Web Analytics
• Bounce Rate in Web Analytics
• Browser in Web Analytics

C

• Cart abandonment rate in Web Analytics
• Churn rate in Web Analytics
• Click in Web Analytics
• Click map in Web Analytics
• Click path in Web Analytics
• Click Through in Web Analytics
• Click Through Rate (CTR) in Web Analytics
• Click-through rate (CTR) in Web Analytics
• Cohort analysis in Web Analytics
• Cohort retention in Web Analytics
• Conversion funnel in Web Analytics
• Conversion in Web Analytics
• Conversion rate in Web Analytics
• Conversion rate optimization (CRO) in Web Analytics
• Conversions in Web Analytics
• Cookie in Web Analytics
• Cost-per-action (CPA) in Web Analytics
• Cost-per-click (CPC) in Web Analytics
• Cost-per-thousand (CPM) in Web Analytics
• Crawler/Spider/Bots in Web Analytics
• Customer acquisition cost (CAC) in Web Analytics
• Customer journey in Web Analytics
• Customer lifetime value (CLV) in Web Analytics
• Customer segmentation in Web Analytics

D

• Data visualization in Web Analytics
• Deep linking in Web Analytics
• Demographics in Web Analytics
• Digital footprint in Web Analytics
• Direct traffic in Web Analytics
• Direct Traffic in Web Analytics

E

• E-commerce conversion rate in Web Analytics
• E-commerce tracking in Web Analytics
• Email marketing in Web Analytics
• Engagement metrics in Web Analytics
• Engagement rate in Web Analytics
• Entry Page in Web Analytics
• Exit Page in Web Analytics
• Exit rate in Web Analytics
• Exit survey in Web Analytics

F

• Filter in Web Analytics
• First-click attribution in Web Analytics
• Form analysis in Web Analytics
• Funnel analysis in Web Analytics
• Funnel conversion rate in Web Analytics
• Funnels in Web Analytics

G

• Geolocation in Web Analytics
• Goal conversion rate in Web Analytics
• Goal Conversion Rate in Web Analytics
• Goal in Web Analytics
• Google Analytics in Web Analytics

H

• Heat map analysis in Web Analytics
• Heatmap in Web Analytics
• Hit in Web Analytics

I

• Impression in Web Analytics
• Impression in Web Analytics
• Impressions in Web Analytics
• Impressions share in Web Analytics
• In-page analytics in Web Analytics
• Inbound marketing in Web Analytics

K

• Key performance indicator (KPI) in Web Analytics
• Key performance metrics (KPM) in Web Analytics
• Keywords in Web Analytics

L

• Landing page in Web Analytics
• Landing Page in Web Analytics
• Landing page optimization in Web Analytics
• Lead generation in Web Analytics
• Lead nurturing in Web Analytics
• Lifetime value per customer in Web Analytics

M

• Marketing automation in Web Analytics
• Mobile optimization in Web Analytics
• Multi-touch attribution in Web Analytics
• Multichannel attribution in Web Analytics

N

• Net promoter score (NPS) in Web Analytics
• Net revenue in Web Analytics
• New Visitor in Web Analytics

O

• Online reputation management (ORM) in Web Analytics
• Organic Search in Web Analytics
• Organic traffic in Web Analytics
• Organic Traffic in Web Analytics

P

• Page depth in Web Analytics
• Page Duration in Web Analytics
• Page load time in Web Analytics
• Page scroll tracking in Web Analytics
• Page Tags in Web Analytics
• Page View in Web Analytics
• Page views in Web Analytics
• Page Views in Web Analytics
• Pageviews per visit in Web Analytics
• Paid search in Web Analytics
• Paid Traffic in Web Analytics
• Path Analysis in Web Analytics
• Pay-per-click (PPC) in Web Analytics
• PPC in Web Analytics
• Predictive analytics in Web Analytics
• Product analytics in Web Analytics

R

• Referral traffic in Web Analytics
• Referrer in Web Analytics
• Remarketing in Web Analytics
• Return on ad spend (ROAS) in Web Analytics
• Return on investment (ROI) in Web Analytics
• Return Visitor in Web Analytics
• Returning Visitor in Web Analytics

S

• Sales conversion rate in Web Analytics
• Sales funnel in Web Analytics
• Search Analytics in Web Analytics
• Search engine marketing (SEM) in Web Analytics
• Search engine optimization (SEO) in Web Analytics
• Search Engine Optimization (SEO) in Web Analytics
• Session duration in Web Analytics
• Session in Web Analytics
• Session quality score in Web Analytics
• Site search analysis in Web Analytics
• Site speed in Web Analytics
• Social media analytics in Web Analytics
• Social media engagement in Web Analytics
• Stickiness in Web Analytics

T

• Tag management in Web Analytics
• Time on page in Web Analytics
• Time on site in Web Analytics
• Time on Site in Web Analytics
• Tracking Code in Web Analytics
• Traffic in Web Analytics
• Traffic source in Web Analytics
• Traffic Sources in Web Analytics

U

• Unique pageviews in Web Analytics
• Unique visitors in Web Analytics
• User behavior analysis in Web Analytics
• User experience (UX) in Web Analytics
• User journey mapping in Web Analytics
• User persona in Web Analytics
• User retention in Web Analytics
• User satisfaction score in Web Analytics
• User segmentation in Web Analytics
• User session recording in Web Analytics
• User testing in Web Analytics

V

• Video engagement rate in Web Analytics
• Video marketing in Web Analytics
• View-through rate (VTR) in Web Analytics
• Visitor in Web Analytics
• Visitor loyalty in Web Analytics
• Visitor segmentation in Web Analytics

W

• Web analytics dashboard in Web Analytics
• Web analytics in Web Analytics
• Web Analytics in Web Analytics
• Web beacon in Web Analytics
• Web data analytics in Web Analytics
• Web optimization in Web Analytics
• Web page analysis in Web Analytics
• Web performance optimization (WPO) in Web Analytics
• Web personalization in Web Analytics
• Web tracking code in Web Analytics
• Web tracking in Web Analytics
• Website bounce rate in Web Analytics
• Website conversion rate in Web Analytics
• Website heat mapping in Web Analytics
• Website optimization in Web Analytics
• Website traffic analysis in Web Analytics
• Website traffic in Web Analytics
• Word-of-mouth marketing in Web Analytics
• Workflow automation in Web Analytics

X

• XML sitemap in Web Analytics

Y

• YouTube analytics. in Web Analytics

Z

• Zero Moment of Truth (ZMOT) in Web Analytics