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Product Orientation
Product orientation is a philosophy in which a company is more preoccupied in what they produce. This orientation is adopted in the hope that as the company mass produces, the cost of production will decrease.
Sales Orientation
Sales oriented company is one that focuses on sales and the promotion of sales. Sales orientation is actually a philosophy of a company in which they concentrate on selling and promoting whatever good or service they produce. This philosophy is usually adopted in the hope that they can sell as much product to the target market.
Market Orientation
Market Orientation is a philosophy where the customer is placed in the heart of the business. The organization focuses on understanding the needs of the customer by using appropriate research tools. All the activities are based around meeting the requirements of the customer.
