Types of Brand Name

It can be three types of names –

• Descriptive brand name – A descriptive brand name such as Handy Plast is simple and direct.
• Suggestive brand name – Suggestive brand names like Denim often communicated some appropriate message about the product in a subtle manner.
• Freestanding brand name – A freestanding brand name like Kodak conveys less or no information immediately to the consumer.