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Successful product planning
Let’s learn more about Successful product planning. Trade shows are a great opportunity to introduce new products and get feedback from the market.
- Create annual calendar trade shows and marketing events and a timetable for new product launches; considering the 3 to 5-month cycle for production to distribution
- Develop concepts based on research (who is the customer and what is his/her profile?)
- Create samples to test idea feasibility and generate costing
- Prepare promotional material, packaging, and labeling with photographs and brief on the product’s inspiration, materials, and size for buyers
- Develop a production plan and order supplies according to a timetable for launches.
Successful product roadmaps serve several purposes. Most notably, they provide strategic direction for product development. They’re also used as communication tools for product strategy. When strategy changes, product roadmaps need to reflect this.
Successful product managers review and update their roadmaps often. More than two-thirds of product managers said they update their product roadmaps at least once a month. The most popular roadmap-update frequency for product teams is weekly.
The only constant is change. We see new technologies, new competitors, and new customer demands daily. Product managers can no longer expect to plan their product’s strategy very far into the future. Changes will inevitably derail long-term plans or force you to re-prioritize.
