Shark Tank Pitch: Spot the Storytelling Elements

The Shark Tank TV show is a great example of how storytelling can be used to persuade and influence. By analyzing Shark Tank pitches, you can identify key storytelling elements that contribute to their success.

Key Storytelling Elements in Shark Tank Pitches

• Character development: The entrepreneurs presenting their pitches often share personal stories to create a connection with the sharks and the audience. This helps to humanize the business and make it more relatable.
• Conflict and resolution: Many Shark Tank pitches involve overcoming challenges or obstacles. This creates tension and interest, and the resolution of the conflict can be a powerful storytelling moment.
• Emotional appeal: Entrepreneurs often use emotional appeals to connect with the sharks and the audience. This can help to make the pitch more memorable and persuasive.
• Clear and concise messaging: The best Shark Tank pitches are clear, concise, and easy to understand. Entrepreneurs avoid jargon and technical terms, and they focus on the key benefits of their business.
• Strong visuals: Visual aids, such as product demonstrations or charts, can help to enhance the storytelling and make the pitch more engaging.
• Call to action: A strong call to action is essential for a successful Shark Tank pitch. Entrepreneurs should clearly state what they are asking for from the sharks and why it is a good investment.

Exercise: Analyze a Shark Tank Pitch

Watch a Shark Tank pitch and identify the key storytelling elements at play. Consider the following questions:

• How does the entrepreneur use personal storytelling to create a connection with the audience?
• What is the main conflict or challenge facing the entrepreneur?
• How does the entrepreneur use emotional appeals to persuade the sharks?
• Is the message clear and concise?
• Are the visuals effective in supporting the story?
• What is the entrepreneur’s call to action?