Learning Service Design

Learning service design means planning activity and organizing people, infrastructure, communication and material components of a service in order to improve its quality. Moreover, it means maintaining the interaction between service provider and customers.

Purpose of Service Design

• Purpose is to design according to the needs of customers or participants, so that the service is user-friendly, competitive and relevant to the customers.
• Above all, designers in this draw on the methodologies of fields such as ethnography and journalism to collect customer insights through interviews and by shadowing service users.

Characterstics

Service designs is the specification and construction of technologically networked social practices. And it delivers valuable capacities for action to a particular customer.

• Firstly, in Health Services, it has the basic form of diagnostic assessments and prescriptions (commands).
• Secondly, in Educational Services, it has the form of a promise to produce a new capacity for the customer to make new promises.
• Above all,  in a fundamental way, services are unambiguously tangible.

Moreover, Service designs can be both tangible and intangible. And, it can involve artifacts and other things including communication, environment and behaviours. As a result, it is an activity that suggests behavioral patterns or “scripts” to the actors interacting in the service.

Service Design Methodology

With traditional methods used for product design, service designs requires methods and tools to control new elements of the design process. Moreover, this includes time and the interaction between actors.

For methodologies for designing services it proposes three main directions,

• Firstly, identification of the actors involved in the definition of the service, using appropriate analytical tools.
• Then, definition of possible service scenarios, verifying use cases, sequences of actions and actors’ role.
• Lastly, representation of the service, using techniques that illustrate all the components of the service, temporal sequences etc.

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