Search Engine Marketing Glossary

A

• Above the fold in Search Engine Marketing
• Ad extension in Search Engine Marketing
• Ad group in Search Engine Marketing
• Ad network in Search Engine Marketing
• Ad position in Search Engine Marketing
• Ad rank in Search Engine Marketing
• Ad scheduling in Search Engine Marketing
• Ad targeting in Search Engine Marketing
• advertising network in Search Engine Marketing
• AdWords Editor in Search Engine Marketing
• AdWords in Search Engine Marketing
• Algorithm in Search Engine Marketing
• Algorithm update in Search Engine Marketing
• Analytics in Search Engine Marketing
• Anchor text in Search Engine Marketing
• Attribution in Search Engine Marketing
• Auction in Search Engine Marketing
• Audience in Search Engine Marketing
• Authority site in Search Engine Marketing

B

• Backlink in Search Engine Marketing
• Bid in Search Engine Marketing
• Bounce rate in Search Engine Marketing
• Broad match in Search Engine Marketing

C

• Call-to-action (CTA) in Search Engine Marketing
• Campaign in Search Engine Marketing
• Canonical tag in Search Engine Marketing
• Click fraud in Search Engine Marketing
• Click in Search Engine Marketing
• click through rate (CTR) in Search Engine Marketing
• Click-through rate (CTR) in Search Engine Marketing
• content network in Search Engine Marketing
• contextual advertising in Search Engine Marketing
• Conversion in Search Engine Marketing
• Conversion rate in Search Engine Marketing
• Cost in Search Engine Marketing
• Cost per acquisition (CPA) in Search Engine Marketing
• cost per action (CPA) in Search Engine Marketing
• Cost per click (CPC) in Search Engine Marketing
• Cost per impression (CPM) in Search Engine Marketing
• Cost per lead (CPL) in Search Engine Marketing
• cost per thousand (CPM) in Search Engine Marketing
• Crawl in Search Engine Marketing
• Crawling budget in Search Engine Marketing
• Cross-linking in Search Engine Marketing

D

• Deep link in Search Engine Marketing
• Deep linking in Search Engine Marketing
• Destination URL in Search Engine Marketing
• Display ad in Search Engine Marketing
• Display network in Search Engine Marketing
• Domain authority in Search Engine Marketing
• Duplicate content in Search Engine Marketing
• Dynamic search ad in Search Engine Marketing

E

• Exact match in Search Engine Marketing

G

• geo-targeting in Search Engine Marketing
• Geographic targeting in Search Engine Marketing
• Google Ads in Search Engine Marketing
• Google AdSense in Search Engine Marketing
• Google Analytics Goals in Search Engine Marketing
• Google Analytics in Search Engine Marketing
• Google Search Console in Search Engine Marketing
• Google Shopping in Search Engine Marketing
• Googlebot in Search Engine Marketing

I

• Impressions in Search Engine Marketing
• Impressions share in Search Engine Marketing
• Inbound link in Search Engine Marketing
• Index in Search Engine Marketing
• Indexing in Search Engine Marketing
• Informational query in Search Engine Marketing
• invisible web in Search Engine Marketing

K

• Keyword density in Search Engine Marketing
• Keyword in Search Engine Marketing
• Keyword research in Search Engine Marketing
• Keyword stuffing in Search Engine Marketing

L

• Landing page experience in Search Engine Marketing
• Landing page in Search Engine Marketing
• Latent semantic indexing (LSI) in Search Engine Marketing
• link bait in Search Engine Marketing
• Link building in Search Engine Marketing
• Long-tail keyword in Search Engine Marketing

M

• Meta description in Search Engine Marketing
• meta tags in Search Engine Marketing

N

• Negative keyword in Search Engine Marketing

O

• On-page optimization in Search Engine Marketing
• Optimisation in Search Engine Marketing
• Organic search in Search Engine Marketing
• Outbound link in Search Engine Marketing

P

• Page authority in Search Engine Marketing
• PageRank in Search Engine Marketing
• pay per click (PPC) in Search Engine Marketing
• Pay-per-click (PPC) in Search Engine Marketing
• Pay-per-impression (PPI) in Search Engine Marketing

Q

• Quality backlink in Search Engine Marketing
• Quality score in Search Engine Marketing
• Query in Search Engine Marketing

R

• Ranking in Search Engine Marketing
• Relevance in Search Engine Marketing
• Remarketing in Search Engine Marketing
• Return on investment (ROI) in Search Engine Marketing

S

• search advertising in Search Engine Marketing
• Search engine in Search Engine Marketing
• search engine marketing (SEM) in Search Engine Marketing
• Search engine optimisation (SEO) in Search Engine Marketing
• Search engine optimization (SEO) in Search Engine Marketing
• Search engine results page (SERP) in Search Engine Marketing
• search engine results pages (SERPs) in Search Engine Marketing
• Search intent in Search Engine Marketing
• Search query in Search Engine Marketing
• Search volume in Search Engine Marketing
• Searcher intent in Search Engine Marketing
• Sitelink extension in Search Engine Marketing
• Social media advertising in Search Engine Marketing
• social media in Search Engine Marketing
• spider in Search Engine Marketing
• Sponsored content in Search Engine Marketing
• Structured snippet extension in Search Engine Marketing

T

• Target audience in Search Engine Marketing
• Targeting in Search Engine Marketing
• Text ad in Search Engine Marketing
• Text ad optimization in Search Engine Marketing
• Title tag in Search Engine Marketing
• Top of page bid in Search Engine Marketing
• Traffic in Search Engine Marketing

U

• universal search in Search Engine Marketing
• URL in Search Engine Marketing
• User experience (UX) in Search Engine Marketing
• User-generated content (UGC) in Search Engine Marketing

V

• Video ad in Search Engine Marketing

W

• Web 2.0 in Search Engine Marketing
• Webmaster in Search Engine Marketing
• White hat SEO in Search Engine Marketing

X

• XML sitemap in Search Engine Marketing