Store Designing

Store Designing is the art of creating the final store and its immediate area within which a retailer wants to operate. Most of the activities under Store designing are covered by Visual Merchandising. A successful retailing business requires that a distinct and consistent image be created in the customer’s mind that resembles all product and service offerings. Visual merchandising helps to create that positive customer image leading to increased sales. It not only communicates the store’s image, but also reinforces the stores advertising efforts and encourages impulse buying by the customer. Visual merchandising can be defined as everything the customer sees, both exterior and interior, that creates a positive image of a business and results in attention, interest, desire and action on the part of the customer. It includes the dramatic presentation of merchandise as well as other important subtle features that create the store’s overall atmosphere.

Visual merchandising is offered to the customer through exterior and interior presentation. Each should be coordinated with the other using the store’s overall theme. The factors which go into the task of Visual Merchandising include – taking care of the Exterior Store Design, Interior Store Design, Store Environment & Ambience and Product Display.