Rationale for Public Relations

Public Relations, the management of strategic communication between and organization and its publics, is a field that is constantly evolving. In the beginning, public relations was referred to as the profession of “image making” and advocacy. Techniques such as propaganda and publicity stunts were used for the sole purpose of promoting the organization, at any cost.

As public relations evolved, it became more apparent that practitioners could no longer act recklessly in its attempt to promote the ideas of the organization. Thus, public relations has evolved into a field that concentrates on two-way communication. It is through this study of the field of public relations that one finds that public relations has become a “socially” responsible by recognizing how law, namely communication law, fits into the structure of public relations.

RATIONALE

It is important to have good interaction and communication within the school
community and with everyone in our school district. That good communication with
parents and the public is essential to communicate between school and home, to
promote St Philomenas to the wider community and to provide guidelines for
communicating in a crisis.