Public Relations Law

LAW

Is considered to a set of rules that attempt to guide human conduct and a set of formal governmental sanctions that are applied when rules are violated. (Mass Media Law 2006-2006, Pember & Calvert)

Public relations (PR) laws are quite extensive and are becoming even more complicated as new mediums such as social networking sites continue to emerge. According to the Public Relations Society of America (PRSA) ethics code, implementing core values such as protecting and advancing the free flow of accurate and truthful information, fostering informed decision making through open communication, protecting confidential and private information, promoting healthy and fair competition among professionals, avoiding conflicts of interest and working to strengthen the public’s trust in the profession are at the heart of avoiding public relations legal troubles