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Important definitions and terminologies used in Public Relations
A
Advertising in Public Relations
Advertising value equivalency (AVE) in Public Relations
Advertorial in Public Relations
Advocacy in Public Relations
Advocacy group in Public Relations
Agile PR in Public Relations
Ambassador in Public Relations
Amplification in Public Relations
Analytics in Public Relations
Annual report in Public Relations
ASCI Code in Public Relations
Attribution in Public Relations
Audience in Public Relations
Authority in Public Relations
Authority figure in Public Relations
B
Backgrounder in Public Relations
Backlink in Public Relations
Behavior-based segmentation in Public Relations
Benchmark in Public Relations
Blog in Public Relations
Blogger in Public Relations
Brand ambassador in Public Relations
Brand awareness in Public Relations
Brand equity in Public Relations
Brand identity in Public Relations
Brand reputation in Public Relations
Brand voice in Public Relations
Branding in Public Relations
Broadcast media in Public Relations
B-roll in Public Relations
Buyer Company Expectations in Public Relations
Buzz in Public Relations
C
Call to action (CTA) in Public Relations
Campaign in Public Relations
Caption in Public Relations
Case study in Public Relations
Celebrity endorsement in Public Relations
Censorship in Public Relations
CEO positioning in Public Relations
Change management in Public Relations
Charitable giving in Public Relations
Circulation in Public Relations
Citizen journalism in Public Relations
Click-through rate (CTR) in Public Relations
Clipping in Public Relations
Co-creation in Public Relations
Collaboration in Public Relations
Collateral in Public Relations
Communication in Public Relations
Communication Plan Strategy in Public Relations
Communication Plan Tactics in Public Relations
Community in Public Relations
Community Expectations in Public Relations
Company culture in Public Relations
Competitive analysis in Public Relations
Competitive intelligence in Public Relations
Conference in Public Relations
Consumer insights in Public Relations
Content in Public Relations
Content marketing in Public Relations
Conversion in Public Relations
Conversion rate optimization (CRO) in Public Relations
Corporate identity in Public Relations
Corporate Identity Management in Public Relations
Corporate Identity Mix in Public Relations
Corporate Image in Public Relations
Corporate social responsibility (CSR) in Public Relations
Crisis in Public Relations
Crisis communication in Public Relations
Crisis management in Public Relations
Crisis planning in Public Relations
Cross-promotion in Public Relations
CSR report in Public Relations
Customer Relations in Public Relations
Customer Relations Programme in Public Relations
Customer Relationship Management (CRM) in Public Relations
D
Damage control in Public Relations
Data visualization in Public Relations
Database in Public Relations
Data-driven PR in Public Relations
Deadline in Public Relations
Dealer Relations in Public Relations
Demographic segmentation in Public Relations
Demographics in Public Relations
Digital analytics in Public Relations
Digital asset management in Public Relations
Digital footprint in Public Relations
Digital marketing in Public Relations
Direct mail in Public Relations
Direct response in Public Relations
Diversity in Public Relations
Diversity and inclusion in Public Relations
Documentary in Public Relations
Domain authority in Public Relations
Drip campaign in Public Relations
E
Earned media in Public Relations
Editorial in Public Relations
Editorial calendar in Public Relations
Effective frequency in Public Relations
Email marketing in Public Relations
Employee advocacy in Public Relations
Employee communication in Public Relations
Employee engagement in Public Relations
Employee Expectations in Public Relations
Employee Public Relations in Public Relations
Employee value proposition (EVP) in Public Relations
Engagement in Public Relations
Engagement rate in Public Relations
Environmental scanning in Public Relations
Environmental sustainability in Public Relations
Ethics in Public Relations
Event Management in Public Relations
Event planning in Public Relations
Event sponsorship in Public Relations
Exclusive in Public Relations
F
Fact checking in Public Relations
Fact sheet in Public Relations
Fan engagement in Public Relations
FAQ in Public Relations
Feature article in Public Relations
Feature placement in Public Relations
Feature story in Public Relations
Feedback in Public Relations
Focus group in Public Relations
Follow-up in Public Relations
Forecast in Public Relations
Forecasting in Public Relations
Formative Research in Public Relations
Forum in Public Relations
Frame analysis in Public Relations
Free media in Public Relations
Free publicity in Public Relations
G
Gatekeeper in Public Relations
Geotargeting in Public Relations
Ghostwriting in Public Relations
Globalization in Public Relations
Google Analytics in Public Relations
Government Public Relations in Public Relations
Graphic design in Public Relations
Grassroots lobbying in Public Relations
Grassroots marketing in Public Relations
Guerrilla marketing in Public Relations
H
Hashtag in Public Relations
Headline in Public Relations
Hispanic marketing in Public Relations
Host in Public Relations
Hosting in Public Relations
House Journal in Public Relations
Hype in Public Relations
Hyperlink in Public Relations
Hyperlocal in Public Relations
I
Image in Public Relations
Image consulting in Public Relations
Image Management Process in Public Relations
Inbound marketing in Public Relations
Influencer in Public Relations
Influencer marketing in Public Relations
Infographic in Public Relations
In-house agency in Public Relations
Integrated Marketing Communication in Public Relations
Internal communication in Public Relations
Internal communications in Public Relations
International PR in Public Relations
Interview in Public Relations
Investor communication in Public Relations
Investor relations in Public Relations
Issues management in Public Relations
J
Joint venture in Public Relations
Journalist in Public Relations
Journalistic integrity in Public Relations
Journalistic standards in Public Relations
K
Key message in Public Relations
Key opinion leader (KOL) in Public Relations
Key performance indicator (KPI) in Public Relations
Keyword in Public Relations
Keyword research in Public Relations
Klout score in Public Relations
L
Landing page in Public Relations
Lead generation in Public Relations
Lead magnet in Public Relations
Lead nurturing in Public Relations
Leadership communication in Public Relations
Leadership development in Public Relations
Legitimacy in Public Relations
Lifestyle branding in Public Relations
Link building in Public Relations
LinkedIn in Public Relations
Listening in Public Relations
Lobbying in Public Relations
Local SEO in Public Relations
Long tail keywords in Public Relations
Long-form content in Public Relations
Loyalty program in Public Relations
M
Market research in Public Relations
Marketing in Public Relations
Marketing automation in Public Relations
Marketing PR in Public Relations
Media briefing in Public Relations
Media coverage in Public Relations
Media database in Public Relations
Media Hook in Public Relations
Media kit in Public Relations
Media list in Public Relations
Media mix in Public Relations
Media monitoring in Public Relations
Media outlet in Public Relations
Media pitch in Public Relations
Media placement in Public Relations
Media relations in Public Relations
Media tour in Public Relations
Media training in Public Relations
Message in Public Relations
Messaging in Public Relations
Messaging platform in Public Relations
Metrics in Public Relations
Micro-influencer in Public Relations
Mission statement in Public Relations
Monitoring in Public Relations
Monitoring and measurement in Public Relations
Multicultural marketing in Public Relations
N
Native advertising in Public Relations
Needs analysis in Public Relations
Needs assessment in Public Relations
Negotiating Skills in Public Relations
Negotiation Process in Public Relations
Negotiation Styles in Public Relations
Negotiation Tactics in Public Relations
Networking in Public Relations
New media in Public Relations
News conference in Public Relations
News release in Public Relations
News release distribution in Public Relations
Newsjacking in Public Relations
Newsletter in Public Relations
Niche marketing in Public Relations
Nonprofit marketing in Public Relations
Nonprofit PR in Public Relations
Notice and comment in Public Relations
O
Objectivity in Public Relations
Off-page SEO in Public Relations
Online newsroom in Public Relations
Online reputation management in Public Relations
On-page SEO in Public Relations
Opinion leader in Public Relations
Organic reach in Public Relations
Outbound marketing in Public Relations
Out-of-home advertising in Public Relations
Outreach in Public Relations
Owned media in Public Relations
P
Paid media in Public Relations
Paid search in Public Relations
Partnership in Public Relations
Persona in Public Relations
Photography in Public Relations
Pitch in Public Relations
Podcast in Public Relations
Podcasting in Public Relations
Positioning in Public Relations
Positioning statement in Public Relations
Press conference in Public Relations
Press kit in Public Relations
Press release in Public Relations
Press release distribution in Public Relations
Primary research in Public Relations
Product launch in Public Relations
Product placement in Public Relations
Public affairs in Public Relations
Public opinion in Public Relations
Public Relations in Public Relations
Public Relations Agency in Public Relations
Public relations measurement in Public Relations
Public Relations Officer in Public Relations
Publicity in Public Relations
Publicity stunt in Public Relations
Purpose-driven PR in Public Relations
Q
Qualitative research in Public Relations
Quotation in Public Relations
R
Radio media tour in Public Relations
Reach in Public Relations
Relationship in Public Relations
Reputation in Public Relations
Reputation management in Public Relations
Research in Public Relations
Return on investment (ROI) in Public Relations
Return on objectives (ROO) in Public Relations
Return on relationship (ROR) in Public Relations
Risk communication in Public Relations
ROI (Return on Investment) in Public Relations
S
Sales funnel in Public Relations
Search engine marketing (SEM) in Public Relations
Search engine optimization (SEO) in Public Relations
Secondary research in Public Relations
Segment in Public Relations
Selfie in Public Relations
Sentiment analysis in Public Relations
Share of voice in Public Relations
Share of voice (SOV) in Public Relations
Social media in Public Relations
Social media advertising in Public Relations
Social media analytics in Public Relations
Social media marketing in Public Relations
Social media monitoring in Public Relations
Social media optimization (SMO) in Public Relations
Social network in Public Relations
Sponsorship in Public Relations
Sponsorship activation in Public Relations
Stakeholder in Public Relations
Stakeholder engagement in Public Relations
Stakeholder mapping in Public Relations
Story placement in Public Relations
Storytelling in Public Relations
Strategic planning in Public Relations
Survey in Public Relations
SWOT analysis in Public Relations
T
Target audience in Public Relations
Targeting in Public Relations
Testimonial in Public Relations
Third-party endorsement in Public Relations
Thought leadership in Public Relations
Tone of voice in Public Relations
Total Customer Satisfaction in Public Relations
Trade show in Public Relations
Transparency in Public Relations
Trend in Public Relations
Trend analysis in Public Relations
Trust in Public Relations
U
User experience (UX) in Public Relations
User-generated content (UGC) in Public Relations
V
Value proposition in Public Relations
Vendor Relations in Public Relations
Vendor Relationship Management (VRM) in Public Relations
Vendors’ Expectations in Public Relations
Video marketing in Public Relations
Viral content in Public Relations
Viral marketing in Public Relations
Visual content in Public Relations
Visual storytelling in Public Relations
W
Webinar in Public Relations
Website in Public Relations
White paper in Public Relations
Word of mouth in Public Relations
Word-of-mouth marketing in Public Relations
Workplace culture in Public Relations
Z
Zero-based budgeting in Public Relations
