Principles of Advertising Creativity

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Principles of Advertising Creativity

Following are the some principles of advertising creativity

• Positioning of the product through advertisement and the clarity in advertisement
• Bolting the brand to a clinching benefit
• Power Idea
• Design a brand personality
• Bring innovation in ideas
• Advertisement should not be single minded
• Rewarding the prospect

The process of creative writing includes,

Fact Finding: First are Problem Definition, picking out and pointing up the problem. Then, preparation in which gathering and analyzing the pertinent data is involved.

Idea Finding: First is Idea Production, which includes thinking of tentative ideas as possible leads. Then is Idea Development, selecting from resultant ideas, adding others, and reprocessing by means of modification, combination and so on.

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