Post-testing the ads

Certify and Increase Opportunity.
Be
Govt. Certified Advertising Manager

Post-testing the ads

Post testing the ads is another important task to measure how successful the ad campaign ahs been in achieving its goals. Post testing the ads is done after the ad has been run and gives an insight into the loopholes so that they can be taken care of while designing the next ad campaigns. They also check the effectiveness of the pre testing methods that were used to test the ad before it was presented in the market. The post testing of ads is done by both advertisers and advertising agencies. Both quantitative and qualitative methods are used in pot testing. The most preferred post testing methods are,

• Aided Recall
• Unaided Recall
• Combined Recall Test
• Attitude Tests
• Inquiry Tests
• Sales Tests

Back to Tutorial