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Certainly no magical formula exists for making sales. Many different factors may influence a purchase decision. Yet most sales trainers believe logical, sequential steps do exists that, if followed can greatly improve the chance of making a sale. This is called a sales process. This sequential series of actions by sales person leads to customer taking a desired action and ends with a follow up ensuring purchase satisfaction.
There is a certain way in which sales person needs to attend his function. It involves few steps. A sales person need not follow all steps .Depending on his nature of job he goes about the personal selling process.
