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Motivational Marketing Message
A marketing pitch, or message, has two purposes – to make an emotional connection with the reader, and to motivate an action.
Following a specific structure, a marketing message leads potential clients through a thought process designed to come to the conclusion that they want to work with you. The sequential structure of an effective marketing message is very important. In essence, the structure is:
- Name the pain
- Empathize with the experience
- Validate /convey you understand
- Describe the cost of continuing the pain
- Voice obstacles to making change
- Reassure/convey you understand
- Future pace life after solution
- Call to action
- Motivating confirmation of right decision
