Media Terms

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Media Terms

• Circulation: Refers to the number of copies sold or distributed by a newspaper or a periodical.
• Readership: Refers to the number of people reading a newspaper or periodicals.
• Viewership: Refers to the number of people watching a given programme.
• Listener-ship: Refers to number of people listening a given programme.
• Impressions: Are total of all audiences delivered by a media plan.
• Reach: No of people who view the ad in a given time, usually four weeks.
• Frequency: No. of times an ad reaches the same person.

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