Marketing Planning Glossary

A

• A/B split testing in Marketing Planning
• A/B Testing in Marketing Planning
• Account-based marketing (ABM) in Marketing Planning
• Advertising in Marketing Planning
• Affiliate Marketing in Marketing Planning
• Affiliate Network in Marketing Planning
• Ansoff’s Product/Market Matrix in Marketing Planning

B

• B2B Marketing in Marketing Planning
• Bottom of the funnel (BoFu) in Marketing Planning
• Bowman’s Strategy Clock in Marketing Planning
• Brand awareness in Marketing Planning
• Brand positioning in Marketing Planning
• Branding in Marketing Planning
• Budgeting in Marketing Planning
• Business Development in Marketing Planning
• Buyer persona in Marketing Planning
• Buyer’s journey in Marketing Planning

C

• Call to Action (CTA) in Marketing Planning
• Campaign in Marketing Planning
• Churn rate in Marketing Planning
• CMS in Marketing Planning
• Communication Mix in Marketing Planning
• Competitive Analysis in Marketing Planning
• Competitive Intelligence in Marketing Planning
• Consumer Behavior in Marketing Planning
• Content Marketing in Marketing Planning
• Contextual marketing in Marketing Planning
• Conversation qualified lead (CQL) in Marketing Planning
• Conversational marketing in Marketing Planning
• Conversion Funnel in Marketing Planning
• Conversion rate in Marketing Planning
• Conversion rate optimization (CRO) in Marketing Planning
• Cost per lead (CPL) in Marketing Planning
• CRM in Marketing Planning
• Customer acquisition cost (CAC) in Marketing Planning
• Customer acquisition in Marketing Planning
• Customer expansion in Marketing Planning
• Customer Journey in Marketing Planning
• Customer lifetime value (CLV) in Marketing Planning
• Customer Loyalty in Marketing Planning
• Customer marketing in Marketing Planning
• Customer Relationship Management (CRM) in Marketing Planning
• Customer retention in Marketing Planning
• Customer satisfaction in Marketing Planning
• Customer Segmentation in Marketing Planning
• Customer service in Marketing Planning
• Customer success in Marketing Planning
• Customer support in Marketing Planning

D

• Demand generation in Marketing Planning
• Demographics in Marketing Planning
• Digital marketing in Marketing Planning
• Direct Marketing in Marketing Planning
• Distribution in Marketing Planning
• Distribution Strategy in Marketing Planning

E

• Email Marketing in Marketing Planning
• Environmental Analysis in Marketing Planning

F

• Flywheel in Marketing Planning

G

• Gap Analysis in Marketing Planning
• Go-to-market (GTM) strategy in Marketing Planning
• Growth marketing in Marketing Planning

I

• Ideal customer profile (ICP) in Marketing Planning
• Inbound marketing in Marketing Planning
• Information Architecture in Marketing Planning
• Innovation in Marketing Planning

K

• Key performance indicator (KPI) in Marketing Planning
• KPI in Marketing Planning

L

• Landing page in Marketing Planning
• Lead Generation in Marketing Planning
• Lead generation website in Marketing Planning
• Lead nurturing in Marketing Planning

M

• Market Analysis in Marketing Planning
• Market Research in Marketing Planning
• Market Segmentation in Marketing Planning
• Marketing Action Plan in Marketing Planning
• Marketing Audit in Marketing Planning
• Marketing automation in Marketing Planning
• Marketing Channel in Marketing Planning
• Marketing Communications in Marketing Planning
• Marketing Control in Marketing Planning
• Marketing Mix in Marketing Planning
• Marketing Mix Modeling in Marketing Planning
• Marketing Mix Strategy in Marketing Planning
• Marketing operations in Marketing Planning
• Marketing Plan in Marketing Planning
• Marketing Planning Process in Marketing Planning
• Marketing qualified lead (MQL) in Marketing Planning
• Marketing Research in Marketing Planning
• Marketing ROI in Marketing Planning
• Marketing Strategies in Marketing Planning
• Marketing Strategy in Marketing Planning
• Media Planning and Cost in Marketing Planning
• Media Planning in Marketing Planning
• Metrics in Marketing Planning
• Middle of the funnel (MoFu) in Marketing Planning
• Minimum viable product (MVP) in Marketing Planning
• Mobile Marketing in Marketing Planning
• Multi-touch revenue attribution in Marketing Planning

N

• Net Promoter Score (NPS) in Marketing Planning

O

• Omnichannel Marketing in Marketing Planning
• Online Advertising in Marketing Planning

P

• Packaging in Marketing Planning
• Paid search in Marketing Planning
• Performance Analysis in Marketing Planning
• Personalization in Marketing Planning
• PEST in Marketing Planning
• Positioning in Marketing Planning
• Price Adjustment Strategies in Marketing Planning
• Pricing and Market Share in Marketing Planning
• Pricing Approaches in Marketing Planning
• Pricing Decisions in Marketing Planning
• Pricing in Marketing Planning
• Pricing policy in Marketing Planning
• Pricing Strategies in Marketing Planning
• Product Development in Marketing Planning
• Product Launch in Marketing Planning
• Product Life Cycle in Marketing Planning
• Product marketing in Marketing Planning
• Product qualified lead (PQL) in Marketing Planning
• Product-led growth (PLG) in Marketing Planning
• Product-market fit in Marketing Planning
• Promotion in Marketing Planning
• Public Relations (PR) in Marketing Planning

R

• Referral Marketing in Marketing Planning
• Responsive design in Marketing Planning
• Revenue operations in Marketing Planning
• Revenue performance management in Marketing Planning

S

• Sales enablement in Marketing Planning
• Sales Forecasting in Marketing Planning
• Sales Funnel in Marketing Planning
• Sales operations in Marketing Planning
• Sales Promotions in Marketing Planning
• Sales qualified lead (SQL) in Marketing Planning
• Scheduling in Marketing Planning
• Search Engine Marketing (SEM) in Marketing Planning
• Search engine optimization (SEO) in Marketing Planning
• Segmentation in Marketing Planning
• Services operations in Marketing Planning
• Social Media Advertising in Marketing Planning
• Social Media Marketing in Marketing Planning
• Social Proof in Marketing Planning
• Sponsorship in Marketing Planning
• Storytelling in Marketing Planning
• Strategic Intent in Marketing Planning
• Surveys in Marketing Planning
• SWOT Analysis in Marketing Planning

T

• Target Audience in Marketing Planning
• Target Market in Marketing Planning
• Targeting in Marketing Planning
• Tech stack (software stack) in Marketing Planning
• Telemarketing in Marketing Planning
• Test Marketing in Marketing Planning
• Thank you page in Marketing Planning
• The Balanced Scorecard in Marketing Planning
• The Boston Matrix in Marketing Planning
• The customer journey in Marketing Planning
• Top of the funnel (ToFu) in Marketing Planning
• Total addressable market (TAM) in Marketing Planning
• Trade Shows in Marketing Planning

U

• Unique Selling Proposition (USP) in Marketing Planning
• Upselling in Marketing Planning
• User Experience (UX) in Marketing Planning

V

• Value Proposition in Marketing Planning
• Video Marketing in Marketing Planning
• Viral Content in Marketing Planning
• Viral Marketing in Marketing Planning

W

• Web Content Outlines in Marketing Planning
• Webinar in Marketing Planning
• Website Analytics in Marketing Planning
• White Paper in Marketing Planning
• Wireframes in Marketing Planning
• Word of Mouth Marketing in Marketing Planning
• Word-of-mouth marketing (WOM) in Marketing Planning