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Important definitions and terminologies used in Marketing Management.
A
A/B Testing in Marketing Management
Ad copy in Marketing Management
Ad impressions in Marketing Management
Ad targeting in Marketing Management
Advertising in Marketing Management
Advertorial in Marketing Management
Affiliate marketing in Marketing Management
AIDA (Attention, Interest, Desire, Action) in Marketing Management
Analytics in Marketing Management
Annual plan in Marketing Management
Application Programming Interface (API) in Marketing Management
Audience in Marketing Management
Audience segmentation in Marketing Management
Awareness in Marketing Management
B
B2B (Business-to-Business) in Marketing Management
B2B Customer Relationship in Marketing Management
B2C (Business-to-Consumer) in Marketing Management
Blogging in Marketing Management
Bounce rate in Marketing Management
Brand in Marketing Management
Brand ambassador in Marketing Management
Brand Audit in Marketing Management
Brand awareness in Marketing Management
Brand equity in Marketing Management
Brand identity in Marketing Management
Brand Image in Marketing Management
Brand promise in Marketing Management
Brand Value Chain in Marketing Management
Brand value proposition in Marketing Management
Branding in Marketing Management
Budget allocation in Marketing Management
Business Blogging in Marketing Management
Buying Decision in Marketing Management
C
Call to action (CTA) in Marketing Management
Campaign in Marketing Management
Campaign management in Marketing Management
Case study in Marketing Management
Channel in Marketing Management
Channel marketing in Marketing Management
Churn rate in Marketing Management
Click-through rate (CTR) in Marketing Management
Competitive advantage in Marketing Management
Competitive analysis in Marketing Management
Consumer behavior in Marketing Management
consumer behaviour in Marketing Management
Consumer insights in Marketing Management
Consumer Markets in Marketing Management
Content creation in Marketing Management
Content marketing in Marketing Management
Conversion funnel in Marketing Management
Conversion rate in Marketing Management
Conversion rate optimization (CRO) in Marketing Management
Cost per acquisition (CPA) in Marketing Management
Cost per click (CPC) in Marketing Management
Cost per impression (CPM) in Marketing Management
Cost per lead (CPL) in Marketing Management
CRM (Customer Relationship Management) in Marketing Management
Cross-selling in Marketing Management
Customer acquisition cost (CAC) in Marketing Management
Customer Database in Marketing Management
Customer journey in Marketing Management
Customer Lifetime Value in Marketing Management
Customer lifetime value (CLV) in Marketing Management
Customer Relationships in Marketing Management
Customer satisfaction in Marketing Management
Customer segmentation in Marketing Management
Customer service in Marketing Management
Customer Value in Marketing Management
D
Database marketing in Marketing Management
Decoy effect in Marketing Management
Demand Measurement in Marketing Management
Demographics in Marketing Management
Digital marketing in Marketing Management
Direct mail in Marketing Management
Direct marketing in Marketing Management
Direct response marketing in Marketing Management
Display advertising in Marketing Management
Diversification in Marketing Management
Dynamic pricing in Marketing Management
E
E-commerce in Marketing Management
Email marketing in Marketing Management
E-marketing in Marketing Management
E-newsletter in Marketing Management
Engagement rate in Marketing Management
Event marketing in Marketing Management
Executive summary in Marketing Management
F
FAQ (Frequently Asked Questions) in Marketing Management
Feedback in Marketing Management
Focus in Marketing Management
Focus group in Marketing Management
Forecasting in Marketing Management
Frequency in Marketing Management
G
Gamification in Marketing Management
Geo-targeting in Marketing Management
Global marketing in Marketing Management
Guerrilla marketing in Marketing Management
H
Headline in Marketing Management
Holistic Marketing in Marketing Management
Hyperlocal marketing in Marketing Management
I
Inbound marketing in Marketing Management
Incentive in Marketing Management
Influencer marketing in Marketing Management
Integrated marketing communications (IMC) in Marketing Management
Interactive marketing in Marketing Management
Internal marketing in Marketing Management
Inventory management in Marketing Management
J
Jingle in Marketing Management
Joint promotion in Marketing Management
Joint venture in Marketing Management
K
Key performance indicator (KPI) in Marketing Management
Key Success Criteria in Marketing Management
Keyword in Marketing Management
Keyword research in Marketing Management
L
Landing page in Marketing Management
Lead generation in Marketing Management
Lead nurturing in Marketing Management
Lead scoring in Marketing Management
Lead tracking in Marketing Management
Lifetime customer value in Marketing Management
Loyalty program in Marketing Management
M
Market development in Marketing Management
Market research in Marketing Management
Market Segment in Marketing Management
Market segmentation in Marketing Management
Market share in Marketing Management
Market Targeting in Marketing Management
Marketing automation in Marketing Management
Marketing Environment in Marketing Management
Marketing funnel in Marketing Management
Marketing Information Systems in Marketing Management
Marketing Insights in Marketing Management
Marketing intelligence in Marketing Management
Marketing Management in Marketing Management
Marketing mix in Marketing Management
Marketing mix modeling in Marketing Management
Marketing Mix Modelling in Marketing Management
Marketing operations in Marketing Management
Marketing plan in Marketing Management
Marketing plan template in Marketing Management
Marketing Productivity in Marketing Management
Marketing research in Marketing Management
Marketing segmentation in Marketing Management
Marketing strategy in Marketing Management
Mass marketing in Marketing Management
Media buying in Marketing Management
Media planning in Marketing Management
Metrics in Marketing Management
Mission Statement in Marketing Management
Mobile marketing in Marketing Management
N
Niche market in Marketing Management
Niche marketing in Marketing Management
Nonprofit marketing in Marketing Management
O
Offer in Marketing Management
Omnichannel marketing in Marketing Management
Online advertising in Marketing Management
Organic search in Marketing Management
Organisational Buying in Marketing Management
Outbound marketing in Marketing Management
Out-of-home advertising in Marketing Management
P
Packaging in Marketing Management
Pay-per-click (PPC) in Marketing Management
Persona in Marketing Management
Personalization in Marketing Management
Placement in Marketing Management
Podcasting in Marketing Management
Point of sale (POS) in Marketing Management
Positioning in Marketing Management
Positioning statement in Marketing Management
Price in Marketing Management
Price elasticity in Marketing Management
Price skimming in Marketing Management
Pricing Strategies in Marketing Management
Procurement in Marketing Management
Product in Marketing Management
Product life cycle in Marketing Management
Product management in Marketing Management
Product positioning in Marketing Management
Product Strategy in Marketing Management
Productivity in Marketing Management
Profit margin in Marketing Management
Promotion in Marketing Management
Public relations (PR) in Marketing Management
Purchase intent in Marketing Management
Q
Qualitative research in Marketing Management
Quality control in Marketing Management
Quantitative research in Marketing Management
R
Radio advertising in Marketing Management
Reach in Marketing Management
Referral marketing in Marketing Management
Relationship marketing in Marketing Management
Repositioning in Marketing Management
Retargeting in Marketing Management
Return on investment (ROI) in Marketing Management
Return on marketing investment (ROMI) in Marketing Management
S
Sales funnel in Marketing Management
Sales lead in Marketing Management
Sales promotion in Marketing Management
Search engine marketing (SEM) in Marketing Management
Search engine optimization (SEO) in Marketing Management
Segmentation variables in Marketing Management
Share of voice in Marketing Management
Social listening in Marketing Management
Social media marketing in Marketing Management
Sponsorship in Marketing Management
Sponsorship marketing in Marketing Management
Storytelling in Marketing Management
Strong Brands in Marketing Management
SWOT analysis in Marketing Management
T
Tagline in Marketing Management
Target audience in Marketing Management
Target market in Marketing Management
Target market segment in Marketing Management
Telemarketing in Marketing Management
Test marketing in Marketing Management
Testimonials in Marketing Management
Thought leadership in Marketing Management
Top-of-mind awareness in Marketing Management
Trade marketing in Marketing Management
Trade show in Marketing Management
U
Unique selling proposition (USP) in Marketing Management
Unique visitor in Marketing Management
User experience (UX) in Marketing Management
User-generated content (UGC) in Marketing Management
V
Value in Marketing Management
Value proposition in Marketing Management
Viral coefficient in Marketing Management
Viral marketing in Marketing Management
Visual merchandising in Marketing Management
W
Web analytics in Marketing Management
Webinar in Marketing Management
Website optimization in Marketing Management
Word-of-mouth advertising in Marketing Management
Word-of-mouth marketing in Marketing Management
X
X-axis (horizontal axis) in Marketing Management
XML sitemap in Marketing Management
Y
Yield management in Marketing Management
YouTube advertising in Marketing Management
Z
Zero-based budgeting (ZBB) in Marketing Management
Zero-sum game in Marketing Management
