Keyword research and analysis

Keyword research and analysis

Keyword research is the first piece of analysis that any SEO practitioner should embark upon in a search engine optimization(SEO) project. It’s an extremely important component in the overall analysis since it is from the keyword research that we determine the optimum keywords to rank for.
You really need to study the website you are optimizing for and its business competitors to get a feel of the industry and get an idea of how to build the IA for the site once you complete the keyword research. You need to understand the audience you will be marketing to and the relevancy of these keywords to that audience. There are also other subtle differences such as whether your business markets to the consumer or to other businesses.

How to do keyword research and analysis ?

There are many powerful keyword research and analysis tools online. Using these tools , you can get a list of all keywords that people search for in a particular niche or about a particular topic. Then you can apply filters to get keywords specifically for SEO purpose. For example, you may only want to target keywords in a particular language other than English, like German. Or you may want to fetch only those keywords which have at least a minimum search volume. That is, you want to get more search engine traffic for each post that you write. Since there is immense competition in many keywords on major search engines like Google and Bing, some bloggers target the “ long tail” keywords . These are keywords containing more words. They are specific and it is relatively easier to open in such keywords. Using Keyword Analysis, you can filter out these keywords and then just focus on writing or blogging.

• Core-Term Research: We comb your site noting all major and minor keyword themes presented. Then we dig into additional tools to find even more core term variations that will bring in relevant traffic.
• Search Phrase Research: Taking each core term we search even deeper looking for any and all relevant core term qualifiers producing a targeted list of thousands of highly-targeted phrases.
• Analysis and Elimination: We begin eliminating less-relevant or poor performing phrases that won’t provide you with good ROI leaving only those phrases which should be optimized into your site.
• Organizing for Success: We sort, categorize and organize all your keywords into targeted keyword groups designed to make optimization easy and effective.