International Marketing Glossary

A

• Adaptation in International Marketing
• Advertising in International Marketing

B

• Brand Consolidation in International Marketing
• Brand equity in International Marketing
• Brand Protection in International Marketing
• Branding in International Marketing
• Business Customs in International Marketing
• Business Ethics in International Marketing

C

• Channel conflicts in International Marketing
• Channel Development in International Marketing
• Channel intermediaries in International Marketing
• Channel management in International Marketing
• Competition Analysis in International Marketing
• Competitive advantage in International Marketing
• Competitive analysis in International Marketing
• Competitive Risk Containment in International Marketing
• Consumer behavior in International Marketing
• Container in International Marketing
• Cooperative Strategies in International Marketing
• Corporate social responsibility in International Marketing
• Counterfeit products in International Marketing
• Country of origin effect in International Marketing
• Cross-cultural communication. in International Marketing
• Cross-cultural management. in International Marketing
• Crosscultural Symbols in International Marketing
• Cultural differences in International Marketing
• Cultural sensitivity in International Marketing
• Culture Values in International Marketing
• Custom House Broker in International Marketing
• Customer loyalty in International Marketing
• Customs Brokers in International Marketing
• Customs regulations in International Marketing

D

• Decision Model in International Marketing
• Demographics in International Marketing
• Direct and Indirect Selling Channels in International Marketing
• Direct investment in International Marketing
• Direct mail in International Marketing
• Direct Marketing in International Marketing
• Distribution agreements in International Marketing
• Distribution channels in International Marketing
• Distribution in International Marketing
• Distribution intensity in International Marketing
• Distribution strategy in International Marketing
• Dumping in International Marketing
• Duty in International Marketing

E

• E-commerce in International Marketing
• E-Tailing in International Marketing
• Economic risks in International Marketing
• Equity Financing in International Marketing
• Ethical considerations in International Marketing
• Ethnocentric staffing approach in International Marketing
• Ethnocentrism in International Marketing
• Exclusivity agreements in International Marketing
• Export financing in International Marketing
• Export management company in International Marketing
• Export processing zones in International Marketing
• Export/Import in International Marketing
• Exporting in International Marketing

F

• Foreign direct investment in International Marketing
• Foreign exchange rates in International Marketing
• Foreign market entry barriers in International Marketing
• Formal Marketing Research in International Marketing
• Franchising in International Marketing
• Free trade agreements in International Marketing
• Freight Forwarder in International Marketing

G

• GATT in International Marketing
• Geocentric staffing approach in International Marketing
• Geographics in International Marketing
• Global account management in International Marketing
• Global branding in International Marketing
• Global E-Marketing in International Marketing
• Global Market Segmentation in International Marketing
• Global pricing in International Marketing
• Global Product Positioning in International Marketing
• Global Targeting in International Marketing
• Globalization in International Marketing
• Gray market in International Marketing
• Grey marketing in International Marketing

H

• Home country in International Marketing
• Host country in International Marketing

I

• Import quotas in International Marketing
• Importing in International Marketing
• Intellectual property protection in International Marketing
• International branding in International Marketing
• International business in International Marketing
• International Consumers in International Marketing
• International Financial System in International Marketing
• International logistics in International Marketing
• International Marketing Research in International Marketing
• International Packaging in International Marketing
• International pricing in International Marketing
• International Product Life Cycle in International Marketing
• International sales in International Marketing
• International Trade in International Marketing
• ISO 9000 in International Marketing

J

• Joint ventures in International Marketing

L

• Language barriers in International Marketing
• Legal Environment in International Marketing
• Legal risks in International Marketing
• Licensing in International Marketing
• Localization in International Marketing
• Logistics in International Marketing

M

• Market analysis in International Marketing
• Market development in International Marketing
• Market entry mode in International Marketing
• Market Expansion Strategies in International Marketing
• Market orientation in International Marketing
• Market penetration in International Marketing
• Market research in International Marketing
• Market segmentation in International Marketing
• Market share in International Marketing
• Marketing communication in International Marketing
• Marketing in International Marketing
• Marketing Information Requirement in International Marketing
• Marketing Information System in International Marketing
• Marketing mix adaptation in International Marketing
• Marketing mix in International Marketing
• Multinational corporation in International Marketing

P

• Parallel importing in International Marketing
• Parallel trade in International Marketing
• Personal selling in International Marketing
• Political risks in International Marketing
• Polycentric staffing approach in International Marketing
• Positioning in International Marketing
• Price Quotations in International Marketing
• Pricing in International Marketing
• Pricing strategy in International Marketing
• Product adaptation in International Marketing
• Product Design Considerations in International Marketing
• Product differentiation in International Marketing
• Product positioning in International Marketing
• Product standardization in International Marketing
• Products Basics and Categories in International Marketing
• Psychographics in International Marketing
• Public relations in International Marketing

R

• Radio Frequency Identification in International Marketing
• Reverse logistics in International Marketing

S

• Sales forecasting in International Marketing
• Sales promotion in International Marketing
• Shipping Documents in International Marketing
• Spam in International Marketing
• Sponsorship Promotion in International Marketing
• Standardization in International Marketing
• Standardization vs adaptation in International Marketing
• Strategic alliances in International Marketing
• Strategic Position in International Marketing
• Supply chain management in International Marketing
• SWOT analysis in International Marketing

T

• Target market in International Marketing
• Tariffs in International Marketing
• Telemarketing in International Marketing
• Trade barriers in International Marketing
• Trade Shows and Exhibitions in International Marketing
• Trade shows in International Marketing
• Transfer Pricing in International Marketing
• Transnational corporations in International Marketing

V

• Value proposition in International Marketing