Instructional Writing

Instructional Writing

Instructional writing includes the nuts and bolts i.e. is pure explanation and direction.  A website’s FAQ page is nuts and bolts writing – info that makes it easy for people to work with you.  It doesn’t empathize, make a compelling emotional connection, reassure, validate or motivate.  It just explains which bus to take and how to pay.

Nuts and bolts are what clients look for and need AFTER they have made the decision to work with you. This information does not cause readers to convert into clients, but the absence of it can make some readers change their decision.

Lack of nuts and bolts information can create the impression of a lack of clear thinking about what people need to know, or even convey a lack of professionalism or give an appearance of self-absorption.

If you are struggling with writing web content,  if it’s not fun for you, if you just don’t have the time to sit through trainings on how to do it, I’m happy to ghostwrite for you.