Informational Articles

Informational Articles

This type of writing more closely resembles journalism. It describes a problem – one for which you are presumably a specialist at resolving – explores causes or examples, provides self help suggestions or resources, and because you are still marketing, ends with a call to action.

Informational articles should be written in a casual, friendly tone rather than a stiffer, impersonal academic style.  Think Wikipedia, not  Journal of Applied Psychoanalysis.  An e-book or special report would fall into this category of informational writing.

This type of writing forms the bulk of most web content. You can use it as separate web pages to help establish your professional authority, and in short versions, as blog posts.