How Advertising Works: Some research Results

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How advertising works

It is very important to identify factors that influence buying purchase, focus on how advertising can be made more effective, and identify if advertising alone helpful in encouraging adoption of the product.

It include the following:

• Focus on exposure, Sailence and Familarity 
• Low Involvement Learning Model
• Central Versus Peripheral Routes to persuasion and the Elaboration Likehood Model
• The Cognitive response Model
• Relationship between Recall and Persuasion
• Group Influence and Word of Mouth Publicity

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