Hospitality Sales and Marketing Glossary

A

• A/B testing in Hospitality Sales and Marketing
• Abandonment in Hospitality Sales and Marketing
• Acquisition in Hospitality Sales and Marketing
• Ad retargeting in Hospitality Sales and Marketing
• Advertising in Hospitality Sales and Marketing
• Affiliate marketing in Hospitality Sales and Marketing
• Affiliate networks in Hospitality Sales and Marketing
• Alt-tags in Hospitality Sales and Marketing
• Application Programming Interface (API) in Hospitality Sales and Marketing
• Application Service Provider (ASP) in Hospitality Sales and Marketing
• Attention, Interest, Desire, Action (AIDA) in Hospitality Sales and Marketing
• Attitudinal Data/Metrics in Hospitality Sales and Marketing
• Augmented reality (AR) in Hospitality Sales and Marketing
• Average Daily Rate (ADR) in Hospitality Sales and Marketing
• Average Length of Stay (ALOS) in Hospitality Sales and Marketing

B

• Behavioral Data/Metrics in Hospitality Sales and Marketing
• Behavioral targeting in Hospitality Sales and Marketing
• Benefit in Hospitality Sales and Marketing
• Best Rate Guarantee in Hospitality Sales and Marketing
• BillBoard Effect in Hospitality Sales and Marketing
• Black Hat Optimization in Hospitality Sales and Marketing
• Blogging in Hospitality Sales and Marketing
• Blogs in Hospitality Sales and Marketing
• Booking Engine in Hospitality Sales and Marketing
• Boston Hospitality Review (BHR) in Hospitality Sales and Marketing
• Brand Agnostic in Hospitality Sales and Marketing
• Brand Flag in Hospitality Sales and Marketing
• Brand Management in Hospitality Sales and Marketing
• Brand Promise in Hospitality Sales and Marketing
• Brand Volume in Hospitality Sales and Marketing
• Brand-based Search Word in Hospitality Sales and Marketing
• Branding in Hospitality Sales and Marketing
• Business to Business (B2B) in Hospitality Sales and Marketing
• Business to Consumer (B2C) in Hospitality Sales and Marketing
• Business-to-business (B2B) in Hospitality Sales and Marketing
• Business-to-consumer (B2C) in Hospitality Sales and Marketing
• Buying Signal in Hospitality Sales and Marketing
• Buzz Marketing in Hospitality Sales and Marketing

C

• Caching in Hospitality Sales and Marketing
• Call-to-action (CTA) in Hospitality Sales and Marketing
• Central Reservation System (CRS) in Hospitality Sales and Marketing
• Channel management in Hospitality Sales and Marketing
• Chatbots in Hospitality Sales and Marketing
• Click Path in Hospitality Sales and Marketing
• Click-Through Rate in Hospitality Sales and Marketing
• Clicks in Hospitality Sales and Marketing
• Clickstream Data in Hospitality Sales and Marketing
• Cloaking in Hospitality Sales and Marketing
• Close/Closing in Hospitality Sales and Marketing
• Closed Question in Hospitality Sales and Marketing
• Closing Ratio in Hospitality Sales and Marketing
• Cold Calling in Hospitality Sales and Marketing
• Competitive analysis in Hospitality Sales and Marketing
• Competitive intelligence in Hospitality Sales and Marketing
• Competitive Set in Hospitality Sales and Marketing
• Concession in Hospitality Sales and Marketing
• Consolidation in Hospitality Sales and Marketing
• Consumer behavior in Hospitality Sales and Marketing
• Consumer Decision Journey in Hospitality Sales and Marketing
• Consumer Decision Rules in Hospitality Sales and Marketing
• Content marketing in Hospitality Sales and Marketing
• Content Syndication in Hospitality Sales and Marketing
• Contextual Targeting in Hospitality Sales and Marketing
• Convention & Visitors Bureau (CVB) in Hospitality Sales and Marketing
• Conversion funnel in Hospitality Sales and Marketing
• Conversion in Hospitality Sales and Marketing
• Conversion rate in Hospitality Sales and Marketing
• Cookies in Hospitality Sales and Marketing
• Corporate Social Responsibility (CSR) in Hospitality Sales and Marketing
• Cost Per Acquisition (CPA) in Hospitality Sales and Marketing
• Cost Per Click/Pay Per Click (CPC/PPC) in Hospitality Sales and Marketing
• Cost Per Conversion (CPC) in Hospitality Sales and Marketing
• Cost Per Order (CPO) in Hospitality Sales and Marketing
• Cost Per Thousand (CPM) in Hospitality Sales and Marketing
• Cost-per-acquisition (CPA) in Hospitality Sales and Marketing
• Cross-selling in Hospitality Sales and Marketing
• Crowd Culture in Hospitality Sales and Marketing
• Customer Acquisition Cost (CAC) in Hospitality Sales and Marketing
• Customer acquisition in Hospitality Sales and Marketing
• Customer engagement in Hospitality Sales and Marketing
• Customer lifetime value (CLV) in Hospitality Sales and Marketing
• Customer personas in Hospitality Sales and Marketing
• Customer relationship management (CRM) in Hospitality Sales and Marketing
• Customer retention in Hospitality Sales and Marketing
• Customization in Hospitality Sales and Marketing

D

• Data analytics in Hospitality Sales and Marketing
• Database marketing in Hospitality Sales and Marketing
• Digital marketing in Hospitality Sales and Marketing
• Direct marketing in Hospitality Sales and Marketing
• Direct Memory Access (DMA) in Hospitality Sales and Marketing
• Display advertising in Hospitality Sales and Marketing
• Disruptors in Hospitality Sales and Marketing
• Distribution in Hospitality Sales and Marketing
• Distribution/Sales Distribution in Hospitality Sales and Marketing
• Dynamic Cross-Selling in Hospitality Sales and Marketing
• Dynamic Packaging in Hospitality Sales and Marketing

E

• E-commerce in Hospitality Sales and Marketing
• Earned Media in Hospitality Sales and Marketing
• Email automation in Hospitality Sales and Marketing
• Email marketing in Hospitality Sales and Marketing
• Email segmentation in Hospitality Sales and Marketing
• Email Service provider (ESP) in Hospitality Sales and Marketing
• Engagement in Hospitality Sales and Marketing
• Event marketing in Hospitality Sales and Marketing
• Extranet in Hospitality Sales and Marketing

F

• Feature in Hospitality Sales and Marketing
• Folksonomy in Hospitality Sales and Marketing

G

• Gamification in Hospitality Sales and Marketing
• Gatekeeper in Hospitality Sales and Marketing
• Generic Search Word in Hospitality Sales and Marketing
• Geocoding in Hospitality Sales and Marketing
• Geofencing in Hospitality Sales and Marketing
• Geographic targeting in Hospitality Sales and Marketing
• Global Distribution System (GDS) in Hospitality Sales and Marketing
• Google Analytics in Hospitality Sales and Marketing
• Guest loyalty in Hospitality Sales and Marketing
• Guest satisfaction in Hospitality Sales and Marketing

H

• Halo Effect in Hospitality Sales and Marketing
• Hard Hotel Brand in Hospitality Sales and Marketing
• Hierarchy of Effects in Hospitality Sales and Marketing
• Hits in Hospitality Sales and Marketing
• Horizontal Search in Hospitality Sales and Marketing
• Hospitality Financial and Technology Professionals (HFTP) in Hospitality Sales and Marketing
• Hospitality Industry Exhibition & Conference (HITEC) in Hospitality Sales and Marketing
• Hospitality Investment Conference Africa (HICA) in Hospitality Sales and Marketing
• Hospitality Sales & Marketing Association International (HSMAI) in Hospitality Sales and Marketing
• Hospitality Valuation Services (HVS) in Hospitality Sales and Marketing

I

• Impression shares in Hospitality Sales and Marketing
• Impressions in Hospitality Sales and Marketing
• Inbound marketing in Hospitality Sales and Marketing
• Influencer in Hospitality Sales and Marketing
• Influencer marketing in Hospitality Sales and Marketing
• Integrated Marketing Communication (IMC) in Hospitality Sales and Marketing
• Interactive Advertising Bureau (IAB) in Hospitality Sales and Marketing
• Internet Protocol (IP) Address in Hospitality Sales and Marketing
• Internet Service Provider (ISP) Vendor in Hospitality Sales and Marketing

J

• JavaScript in Hospitality Sales and Marketing

K

• Key Performance Indicators (KPI) in Hospitality Sales and Marketing
• Key performance indicators (KPIs) in Hospitality Sales and Marketing
• Keyword in Hospitality Sales and Marketing
• Keyword stuffing in Hospitality Sales and Marketing

L

• Landing pages in Hospitality Sales and Marketing
• Lead generation in Hospitality Sales and Marketing
• Lead in Hospitality Sales and Marketing
• Lead Qualification in Hospitality Sales and Marketing
• Leading Indicators in Hospitality Sales and Marketing
• Life-time Value Analysis (LTV) in Hospitality Sales and Marketing
• Lifetime Value (LV) in Hospitality Sales and Marketing
• Local search marketing in Hospitality Sales and Marketing
• Location-Based Services (LBS) in Hospitality Sales and Marketing
• Log Files (for a Web Server) in Hospitality Sales and Marketing
• Long tail keywords in Hospitality Sales and Marketing
• Look-to-Book Ratio in Hospitality Sales and Marketing
• Loyalty programs in Hospitality Sales and Marketing

M

• M-Payments in Hospitality Sales and Marketing
• Management Information System (MIS) in Hospitality Sales and Marketing
• Manager on Duty (MOD) in Hospitality Sales and Marketing
• Market analysis in Hospitality Sales and Marketing
• Market research in Hospitality Sales and Marketing
• Market share in Hospitality Sales and Marketing
• Marketing automation in Hospitality Sales and Marketing
• Marketing communications in Hospitality Sales and Marketing
• Marketing Mix (M^2 = 4P = 4C) in Hospitality Sales and Marketing
• Marketing mix in Hospitality Sales and Marketing
• Marketing segmentation in Hospitality Sales and Marketing
• Mash-Up in Hospitality Sales and Marketing
• Massachusetts Restaurant Association (MRA) in Hospitality Sales and Marketing
• Meetings, Incentives, Conferences & Exhibitions (MICE) in Hospitality Sales and Marketing
• Merchant Model in Hospitality Sales and Marketing
• Meta-Tags in Hospitality Sales and Marketing
• Metasearch in Hospitality Sales and Marketing
• Metropolitan Statistical Area (MSA) in Hospitality Sales and Marketing
• Micro-moment in Hospitality Sales and Marketing
• Mobile App in Hospitality Sales and Marketing
• Mobile marketing in Hospitality Sales and Marketing
• Mobile optimization in Hospitality Sales and Marketing

N

• National Restaurant Association (NRA) in Hospitality Sales and Marketing
• Native advertising in Hospitality Sales and Marketing
• Native App in Hospitality Sales and Marketing
• Net promoter score (NPS) in Hospitality Sales and Marketing
• Non-Compensatory Decision Rules in Hospitality Sales and Marketing

O

• Objection/Overcoming Objections in Hospitality Sales and Marketing
• Off-site optimization in Hospitality Sales and Marketing
• Omnichannel marketing in Hospitality Sales and Marketing
• On-site optimization in Hospitality Sales and Marketing
• Online advertising in Hospitality Sales and Marketing
• Online behavioral advertising (OBA) in Hospitality Sales and Marketing
• Online booking in Hospitality Sales and Marketing
• Online Reputation Management (ORM) in Hospitality Sales and Marketing
• Online reputation management in Hospitality Sales and Marketing
• Online reviews in Hospitality Sales and Marketing
• Online Travel Agency (OTA) in Hospitality Sales and Marketing
• Onward Distribution (ODD) in Hospitality Sales and Marketing
• Opaque Agency Packaging/Pricing in Hospitality Sales and Marketing
• Opaque Inventory in Hospitality Sales and Marketing
• Open Rate in Hospitality Sales and Marketing
• OpenID in Hospitality Sales and Marketing
• OpenTravel Alliance in Hospitality Sales and Marketing
• Opportunity in Hospitality Sales and Marketing
• Owned Media in Hospitality Sales and Marketing

P

• Packaging in Hospitality Sales and Marketing
• Page Tags in Hospitality Sales and Marketing
• Page Views in Hospitality Sales and Marketing
• PageRank in Hospitality Sales and Marketing
• Paid search advertising in Hospitality Sales and Marketing
• Pain Point in Hospitality Sales and Marketing
• Partnership marketing in Hospitality Sales and Marketing
• Pay Per Click (PPC) in Hospitality Sales and Marketing
• Pay-per-click (PPC) advertising in Hospitality Sales and Marketing
• Perceptual Mapping in Hospitality Sales and Marketing
• Personal branding in Hospitality Sales and Marketing
• Personalization in Hospitality Sales and Marketing
• Podcasting in Hospitality Sales and Marketing
• Predictive analytics in Hospitality Sales and Marketing
• Press releases in Hospitality Sales and Marketing
• Pricing strategy in Hospitality Sales and Marketing
• Product development in Hospitality Sales and Marketing
• Product positioning in Hospitality Sales and Marketing
• Property Management System (PMS) in Hospitality Sales and Marketing
• Prospecting in Hospitality Sales and Marketing
• Proximity marketing in Hospitality Sales and Marketing
• Public relations (PR) in Hospitality Sales and Marketing
• Public Service Announcement (PSA) in Hospitality Sales and Marketing

Q

• QR Codes in Hospitality Sales and Marketing
• Qualitative research in Hospitality Sales and Marketing
• Quality score in Hospitality Sales and Marketing
• Quantitative research in Hospitality Sales and Marketing

R

• Rate Integrity in Hospitality Sales and Marketing
• Rate Parity in Hospitality Sales and Marketing
• Real Estate Investment Trust (REIT) in Hospitality Sales and Marketing
• Real Simple Syndication (RSS) in Hospitality Sales and Marketing
• Recency in Hospitality Sales and Marketing
• Referral in Hospitality Sales and Marketing
• Referral marketing in Hospitality Sales and Marketing
• Referral Source in Hospitality Sales and Marketing
• Relationship marketing in Hospitality Sales and Marketing
• Reputation management software in Hospitality Sales and Marketing
• Request For Proposal (RFP) in Hospitality Sales and Marketing
• Response Rate in Hospitality Sales and Marketing
• Responsive Web Design (RWD) in Hospitality Sales and Marketing
• Retail Model in Hospitality Sales and Marketing
• Retention Tactics in Hospitality Sales and Marketing
• Return On Ad Spends (ROAS) in Hospitality Sales and Marketing
• Return on Engagement (ROE) in Hospitality Sales and Marketing
• Return on Investment (ROI) in Hospitality Sales and Marketing
• Revenue management in Hospitality Sales and Marketing
• Revenue Per Available Customer (RevPAC) in Hospitality Sales and Marketing
• Revenue Per Available Room (RevPAR) in Hospitality Sales and Marketing
• Revenue Per Available Seat per Hour (RevPash) in Hospitality Sales and Marketing

S

• Sales Cycle in Hospitality Sales and Marketing
• Sales forecasting in Hospitality Sales and Marketing
• Sales Funnel in Hospitality Sales and Marketing
• Sales promotions in Hospitality Sales and Marketing
• Satellite Media Tour (SMT) in Hospitality Sales and Marketing
• Search Engine Advertising (SEA) in Hospitality Sales and Marketing
• Search engine marketing (SEM) in Hospitality Sales and Marketing
• Search engine optimization (SEO) in Hospitality Sales and Marketing
• Search engine results page (SERP) in Hospitality Sales and Marketing
• Search Engines in Hospitality Sales and Marketing
• Segmentation in Hospitality Sales and Marketing
• Semantic Search in Hospitality Sales and Marketing
• Share of Voice in Hospitality Sales and Marketing
• Shared Economy in Hospitality Sales and Marketing
• SMS in Hospitality Sales and Marketing
• Social (filtered) Search in Hospitality Sales and Marketing
• Social Media in Hospitality Sales and Marketing
• Social media marketing in Hospitality Sales and Marketing
• Social Network in Hospitality Sales and Marketing
• Social Networking Sites in Hospitality Sales and Marketing
• Social proof in Hospitality Sales and Marketing
• Social Search in Hospitality Sales and Marketing
• Social, Location, Mobile (SoLoMo) in Hospitality Sales and Marketing
• Social, Military, Economic, Religious Fraternal (SMERF) in Hospitality Sales and Marketing
• Soft Hotel Brand in Hospitality Sales and Marketing
• Sponsored content in Hospitality Sales and Marketing
• Sponsorship marketing in Hospitality Sales and Marketing
• Standard Operating Procedure (SOP) in Hospitality Sales and Marketing
• STAR Report (STR) in Hospitality Sales and Marketing
• Storytelling in Hospitality Sales and Marketing
• Strategic Business Unit (SBU) in Hospitality Sales and Marketing
• Strategic planning in Hospitality Sales and Marketing
• Strengths, Weakness, Opportunity, Threats (SWOT) in Hospitality Sales and Marketing
• Sub-Saharan Africa (SSA) in Hospitality Sales and Marketing
• Subculture in Hospitality Sales and Marketing
• Subject Search in Hospitality Sales and Marketing
• Subscription marketing in Hospitality Sales and Marketing
• Switch Services in Hospitality Sales and Marketing

T

• Tag in Hospitality Sales and Marketing
• Target marketing in Hospitality Sales and Marketing
• Targeted advertising in Hospitality Sales and Marketing
• Text message marketing in Hospitality Sales and Marketing
• Third Party Intermediaries (TPI) in Hospitality Sales and Marketing
• Thought leadership in Hospitality Sales and Marketing
• Time Frame (Unique Visitors) in Hospitality Sales and Marketing
• Time-based targeting in Hospitality Sales and Marketing
• Top Exit Page in Hospitality Sales and Marketing
• Trade shows in Hospitality Sales and Marketing
• Traffic in Hospitality Sales and Marketing
• Trailing Indicators in Hospitality Sales and Marketing
• Travel Management Company (TMC) in Hospitality Sales and Marketing
• Trusted Network in Hospitality Sales and Marketing

U

• Unique Selling Proposition (USP) in Hospitality Sales and Marketing
• Unique User Identification in Hospitality Sales and Marketing
• Unique Visitor in Hospitality Sales and Marketing
• Upselling in Hospitality Sales and Marketing
• URL in Hospitality Sales and Marketing
• User experience (UX) in Hospitality Sales and Marketing
• User Experience Design (UXD) in Hospitality Sales and Marketing
• User Generated Content (UGC) in Hospitality Sales and Marketing
• User-generated content (UGC) in Hospitality Sales and Marketing

V

• Value proposition in Hospitality Sales and Marketing
• Vertical Marketing Systems (VMS) in Hospitality Sales and Marketing
• Vertical Search in Hospitality Sales and Marketing
• Video marketing in Hospitality Sales and Marketing
• Video production in Hospitality Sales and Marketing
• Viral marketing in Hospitality Sales and Marketing
• Visiting Friends & Relatives (VFR) in Hospitality Sales and Marketing
• Visitor in Hospitality Sales and Marketing

W

• Wearable in Hospitality Sales and Marketing
• Web 2.0 in Hospitality Sales and Marketing
• Web App in Hospitality Sales and Marketing
• White Hat Optimization in Hospitality Sales and Marketing
• Widgets in Hospitality Sales and Marketing
• Wiki in Hospitality Sales and Marketing
• Word Of Mouth (WOM) in Hospitality Sales and Marketing
• Word-of-mouth marketing in Hospitality Sales and Marketing

X

• XML (eXtensible Markup Language) in Hospitality Sales and Marketing