Email Marketing Glossary

A

• A/B Testing in Email Marketing
• Abandoned Cart Email in Email Marketing
• Acceptable Spam Report Rate in Email Marketing
• Acceptance Rate in Email Marketing
• Anti-Spam Laws in Email Marketing
• Autoresponder in Email Marketing

B

• Behavioral Segmentation in Email Marketing
• Blacklist in Email Marketing
• Bounce Handling in Email Marketing
• Bounce Rate in Email Marketing
• Bulk Mail in Email Marketing

C

• Call to Action (CTA) in Email Marketing
• CAN in Email Marketing
• CAN-SPAM Act in Email Marketing
• CAN-SPAM in Email Marketing
• Click Map in Email Marketing
• Click-Through Rate (CTR) in Email Marketing
• Clicks Per Delivered in Email Marketing
• Clicks Per Open in Email Marketing
• Confirmed Opt-In in Email Marketing
• Contact List in Email Marketing
• Conversion Funnel in Email Marketing
• Conversion Rate in Email Marketing
• Conversion Tracking in Email Marketing
• Cost Per Click (CPC) in Email Marketing
• CPM (Cost Per Thousand) in Email Marketing
• Cross-Sell in Email Marketing
• CTR (Click in Email Marketing
• CTR in Email Marketing
• Customer Retention in Email Marketing
• Customer Segmentation in Email Marketing

D

• Data Segmentation in Email Marketing
• Dedicated IP in Email Marketing
• Deliverability in Email Marketing
• Deliverability Rate in Email Marketing
• Direct Email Marketing in Email Marketing
• Double Opt in Email Marketing
• Double Opt-In in Email Marketing
• Double Opt-In, Single Opt-In in Email Marketing
• Drip Campaign in Email Marketing
• Dynamic Content in Email Marketing

E

• Email Analytics in Email Marketing
• Email Authentication in Email Marketing
• Email Automation in Email Marketing
• Email Blast in Email Marketing
• Email Campaign in Email Marketing
• Email Client in Email Marketing
• Email Design in Email Marketing
• Email Filtering in Email Marketing
• Email Footer in Email Marketing
• Email Header in Email Marketing
• Email List in Email Marketing
• Email Marketing in Email Marketing
• Email Marketing Metrics in Email Marketing
• Email Newsletter in Email Marketing
• Email Open Rate in Email Marketing
• Email Rendering in Email Marketing
• Email Service Provider (ESP) in Email Marketing
• Email Signature in Email Marketing
• Email Sponsorships in Email Marketing
• Email Subscriber in Email Marketing
• Email Targeting in Email Marketing
• Email Verification in Email Marketing
• Engagement Analytics in Email Marketing
• Engagement Rate in Email Marketing

F

• False positive in Email Marketing
• Frequency Capping in Email Marketing

G

• Geographic Segmentation in Email Marketing

H

• Hard Bounce in Email Marketing
• Honey Pot in Email Marketing
• House List (or Retention List) in Email Marketing
• House List (Retention List) in Email Marketing
• HTML Email in Email Marketing
• HTML Emails in Email Marketing
• HTML in Email Marketing

I

• Inactive Subscriber in Email Marketing
• Inbox Placement in Email Marketing
• IP Warming/Warm-up in Email Marketing
• IP Warmup in Email Marketing

L

• Landing Page in Email Marketing
• Landing Page Optimization in Email Marketing
• Lead Generation in Email Marketing
• Lead Magnet in Email Marketing
• Levels of Authentication in Email Marketing
• List Building in Email Marketing
• List Fatigue in Email Marketing
• List Segmentation in Email Marketing
• List-Unsubscribe Header in Email Marketing

M

• Marketing Automation in Email Marketing
• Mobile Optimization in Email Marketing
• Multi-Channel Marketing in Email Marketing
• Multi-Step Forms in Email Marketing

N

• Newsletter in Email Marketing
• Nurture Campaign in Email Marketing

O

• Open Rate Analysis in Email Marketing
• Open Rate in Email Marketing
• Opt in Email Marketing
• Opt-In Form in Email Marketing
• Opt-In in Email Marketing
• Opt-Out in Email Marketing
• Overlap Rate in Email Marketing

P

• Permission-Based Email Marketing in Email Marketing
• Personalization in Email Marketing
• Personalized Emails in Email Marketing
• Physical Address in Email Marketing
• Plain Text Email in Email Marketing
• Plain Text Emails in Email Marketing
• Preheader Text in Email Marketing
• Preview Text in Email Marketing
• Privacy Policy in Email Marketing

R

• Re-Engagement Email in Email Marketing
• Read or Open Length in Email Marketing
• Referral Program in Email Marketing
• Rental List (or Acquisition List) in Email Marketing
• Responsive Design in Email Marketing
• Return on Investment (ROI) in Email Marketing

S

• Sales Funnel in Email Marketing
• Segmentation in Email Marketing
• Sender Authentication in Email Marketing
• Sender Reputation in Email Marketing
• Sender Score in Email Marketing
• Sender Verification in Email Marketing
• Shared IP in Email Marketing
• Signature File in Email Marketing
• Single Opt in Email Marketing
• Single Opt-In in Email Marketing
• Social Media Integration in Email Marketing
• Soft Bounce in Email Marketing
• Spam Cop in Email Marketing
• Spam in Email Marketing
• Spam or UCE (Unsolicited Commercial Email) in Email Marketing
• Spam Trap in Email Marketing
• SPF in Email Marketing
• Split Testing in Email Marketing
• Subject Line Analysis in Email Marketing
• Subject Line in Email Marketing
• Subscriber in Email Marketing
• Subscription Center in Email Marketing
• Suppression File in Email Marketing
• Suppression List in Email Marketing

T

• Target Audience in Email Marketing
• Targeted Emails in Email Marketing
• Template in Email Marketing
• Testimonials in Email Marketing
• Tracking in Email Marketing
• Transactional Email in Email Marketing
• Triggered Campaigns in Email Marketing
• Triggered Email in Email Marketing

U

• Unsubscribe in Email Marketing
• User-Generated Content (UGC) in Email Marketing

V

• Value Proposition in Email Marketing

W

• Welcome Email in Email Marketing
• Whitelist in Email Marketing
• Win-Back Email in Email Marketing
• Workflow in Email Marketing
• WYSIWYG Editor in Email Marketing