Digital Marketing Glossary

A

• A/B testing in Digital Marketing
• above the fold in Digital Marketing
• ad blocking in Digital Marketing
• Ad creative in Digital Marketing
• Ad impression in Digital Marketing
• Ad network in Digital Marketing
• Ad rank in Digital Marketing
• Ad scheduling in Digital Marketing
• ad space in Digital Marketing
• Ad targeting in Digital Marketing
• Add URL in Digital Marketing
• AdSense in Digital Marketing
• advertising network in Digital Marketing
• AdWords in Digital Marketing
• affiliate in Digital Marketing
• affiliate manager in Digital Marketing
• Affiliate marketing in Digital Marketing
• affiliate merchant in Digital Marketing
• affiliate network in Digital Marketing
• Affiliate program in Digital Marketing
• affiliate software in Digital Marketing
• Algorithm in Digital Marketing
• ALT text in Digital Marketing
• Analytics in Digital Marketing
• animated GIF in Digital Marketing
• App marketing in Digital Marketing
• Attribution modeling in Digital Marketing
• autoresponder in Digital Marketing

B

• B2B in Digital Marketing
• B2B marketing in Digital Marketing
• B2C in Digital Marketing
• B2C marketing in Digital Marketing
• bandwidth in Digital Marketing
• banner ad in Digital Marketing
• banner blindness in Digital Marketing
• banner exchange in Digital Marketing
• barter in Digital Marketing
• Behavioral targeting in Digital Marketing
• beyond the banner in Digital Marketing
• blog in Digital Marketing
• Blogging in Digital Marketing
• bounce rate in Digital Marketing
• Brand voice in Digital Marketing
• Branding in Digital Marketing
• browser in Digital Marketing
• button ad in Digital Marketing
• buzzword in Digital Marketing

C

• caching in Digital Marketing
• call to action (CTA) in Digital Marketing
• Call-to-action (CTA) in Digital Marketing
• CDN (content delivery system) in Digital Marketing
• Chatbots in Digital Marketing
• Click fraud in Digital Marketing
• click-through in Digital Marketing
• Click-through rate (CTR) in Digital Marketing
• Click-to-open rate (CTOR) in Digital Marketing
• comment spam in Digital Marketing
• Content calendar in Digital Marketing
• Content marketing in Digital Marketing
• Content optimization in Digital Marketing
• contextual advertising in Digital Marketing
• Conversion funnel in Digital Marketing
• Conversion rate in Digital Marketing
• cookie in Digital Marketing
• cost per action (CPA) in Digital Marketing
• cost per click (CPC) in Digital Marketing
• cost per lead (CPL) in Digital Marketing
• Cost-per-acquisition (CPA) in Digital Marketing
• Cost-per-click (CPC) in Digital Marketing
• Cost-per-mille (CPM) in Digital Marketing
• CPM in Digital Marketing
• Customer acquisition cost (CAC) in Digital Marketing
• customer acquisition cost in Digital Marketing
• Customer relationship management (CRM) in Digital Marketing
• Customer segmentation in Digital Marketing

D

• Data mining in Digital Marketing
• Data Studio in Digital Marketing
• data transfer in Digital Marketing
• dedicated hosting in Digital Marketing
• deep linking in Digital Marketing
• deep Web in Digital Marketing
• description tag in Digital Marketing
• Digital advertising in Digital Marketing
• Digital asset management (DAM) in Digital Marketing
• Digital footprint in Digital Marketing
• Digital signage in Digital Marketing
• Digital strategy in Digital Marketing
• disintermediation in Digital Marketing
• Display advertising in Digital Marketing
• Display network in Digital Marketing
• domain name in Digital Marketing
• doorway page in Digital Marketing
• Dwell time in Digital Marketing
• Dynamic remarketing in Digital Marketing

E

• E-commerce in Digital Marketing
• eCPM in Digital Marketing
• Email automation in Digital Marketing
• Email list in Digital Marketing
• Email marketing in Digital Marketing
• email spam in Digital Marketing
• Engagement in Digital Marketing
• Engagement rate in Digital Marketing
• exclusivity in Digital Marketing
• ezine in Digital Marketing

F

• Facebook in Digital Marketing
• Facebook Pixel in Digital Marketing
• favicon in Digital Marketing
• first-mover advantage in Digital Marketing
• Flash in Digital Marketing
• forum in Digital Marketing
• frames in Digital Marketing
• freemium in Digital Marketing
• frequency cap in Digital Marketing
• Frequency capping in Digital Marketing
• Funnel visualization in Digital Marketing

G

• Gamification in Digital Marketing
• geo-targeting in Digital Marketing
• Geotargeting in Digital Marketing
• GIF89a in Digital Marketing
• Google Ads in Digital Marketing
• Google Analytics in Digital Marketing
• Google Data Studio in Digital Marketing
• Google My Business in Digital Marketing
• Growth hacking in Digital Marketing
• guerilla marketing in Digital Marketing
• guest blogging in Digital Marketing

H

• Hashtag in Digital Marketing
• Header bidding in Digital Marketing
• Heat mapping in Digital Marketing
• heatmap in Digital Marketing
• hit in Digital Marketing
• house ad in Digital Marketing
• HTML banner in Digital Marketing
• HTML email in Digital Marketing
• hybrid model in Digital Marketing

I

• impression in Digital Marketing
• inbound link in Digital Marketing
• Inbound marketing in Digital Marketing
• Incentivized advertising in Digital Marketing
• incentivized traffic in Digital Marketing
• Influencer marketing in Digital Marketing
• Infographic in Digital Marketing
• interactive agency in Digital Marketing
• Interactive content in Digital Marketing
• interstitial in Digital Marketing
• invisible Web in Digital Marketing

J

• JavaScript in Digital Marketing

K

• Key performance indicator (KPI) in Digital Marketing
• keyword density in Digital Marketing
• Keyword density. in Digital Marketing
• keyword in Digital Marketing
• keyword marketing in Digital Marketing
• Keyword research in Digital Marketing
• keyword stuffing in Digital Marketing
• keywords tag in Digital Marketing

L

• Landing page in Digital Marketing
• Landing page optimization in Digital Marketing
• Lead generation in Digital Marketing
• lead magnet in Digital Marketing
• like-gate in Digital Marketing
• link building in Digital Marketing
• link checker in Digital Marketing
• link popularity in Digital Marketing
• link text in Digital Marketing
• linkbait in Digital Marketing
• log file in Digital Marketing
• long domain name in Digital Marketing
• Lookalike audience in Digital Marketing

M

• managed WordPress hosting in Digital Marketing
• manual submission in Digital Marketing
• Marketing automation in Digital Marketing
• Marketing funnel in Digital Marketing
• marketing plan in Digital Marketing
• media kit in Digital Marketing
• meta search engine in Digital Marketing
• META tag generator in Digital Marketing
• META tags in Digital Marketing
• Micro-influencers in Digital Marketing
• Mobile marketing in Digital Marketing
• Mobile optimization in Digital Marketing
• moderator in Digital Marketing
• mousetrapping in Digital Marketing
• multivariate testing in Digital Marketing

N

• Native advertising in Digital Marketing
• navigation in Digital Marketing
• netiquette in Digital Marketing
• network effect in Digital Marketing

O

• Online reputation management (ORM) in Digital Marketing
• opt-in email in Digital Marketing
• opt-out in Digital Marketing
• Organic search in Digital Marketing
• outbound link in Digital Marketing
• Outreach in Digital Marketing

P

• page view in Digital Marketing
• pagejacking in Digital Marketing
• Paid search in Digital Marketing
• Paid social in Digital Marketing
• pass-along rate in Digital Marketing
• pay per click (PPC) in Digital Marketing
• pay per lead (PPL) in Digital Marketing
• pay per sale (PPS) in Digital Marketing
• Pay-per-click (PPC) in Digital Marketing
• payment threshold in Digital Marketing
• PayPal in Digital Marketing
• Performance marketing in Digital Marketing
• permission marketing in Digital Marketing
• Personalization in Digital Marketing
• Podcast advertising in Digital Marketing
• podcast in Digital Marketing
• pop-under ad in Digital Marketing
• pop-up ad in Digital Marketing
• portal in Digital Marketing
• Predictive analytics in Digital Marketing
• premium WordPress theme in Digital Marketing
• Privacy policy in Digital Marketing
• Programmatic advertising in Digital Marketing
• Public relations (PR) in Digital Marketing

Q

• Quality score in Digital Marketing

R

• rate card in Digital Marketing
• reciprocal links in Digital Marketing
• rectangle ad in Digital Marketing
• Remarketing in Digital Marketing
• rep firm in Digital Marketing
• Retargeting in Digital Marketing
• return days in Digital Marketing
• Return on investment (ROI) in Digital Marketing
• rich media in Digital Marketing
• run of network (RON) in Digital Marketing
• run of site (ROS) in Digital Marketing

S

• search engine in Digital Marketing
• Search engine marketing (SEM) in Digital Marketing
• Search engine optimization (SEO) in Digital Marketing
• search engine optimization in Digital Marketing
• search engine spam in Digital Marketing
• search engine submission in Digital Marketing
• Search intent in Digital Marketing
• search retargeting in Digital Marketing
• self-serve advertising in Digital Marketing
• SERP in Digital Marketing
• shopping cart in Digital Marketing
• sig file in Digital Marketing
• site search in Digital Marketing
• skyscraper ad in Digital Marketing
• Social media advertising in Digital Marketing
• Social media influencers in Digital Marketing
• Social media listening in Digital Marketing
• Social media management in Digital Marketing
• social networking in Digital Marketing
• spam in Digital Marketing
• splash page in Digital Marketing
• Sponsored content in Digital Marketing
• sponsorship in Digital Marketing
• stickiness in Digital Marketing
• super affiliate in Digital Marketing
• surround session in Digital Marketing

T

• Target audience in Digital Marketing
• text ad in Digital Marketing
• title tag in Digital Marketing
• top 10 in Digital Marketing
• trick banner in Digital Marketing
• two tier affiliate program in Digital Marketing

U

• underdelivery in Digital Marketing
• unique visitors in Digital Marketing
• URL in Digital Marketing
• usability in Digital Marketing
• User experience (UX) in Digital Marketing
• User-generated content (UGC) in Digital Marketing

V

• vertical banner in Digital Marketing
• Video marketing in Digital Marketing
• Viral marketing in Digital Marketing
• vlog in Digital Marketing
• Voice search optimization. in Digital Marketing

W

• Web analytics in Digital Marketing
• Web browser in Digital Marketing
• Web design in Digital Marketing
• Web directory in Digital Marketing
• Web hosting in Digital Marketing
• Web site traffic in Digital Marketing
• Web site usability in Digital Marketing
• Website design in Digital Marketing
• Website optimization in Digital Marketing
• Website traffic in Digital Marketing
• White paper in Digital Marketing
• whois in Digital Marketing
• Word-of-mouth marketing in Digital Marketing

Y

• YouTube advertising in Digital Marketing