How do other countries deal with misleading ads?

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dealing with misleading ads

Petting providing a new conceptual framework consisting of five stages of an advertising challenge,

• Initiation: Misleading or deceptive ads can be initiated through industry self regulation, government regulation, criminal prosecution and private law suits, by competitors or consumers.
• Interpretation: of the message that is communicated to consumers.
• Deception: what probability of deception is required and what proportion or type of consumers must be misled before an ad can be condemned as deceptive.
• Verification: Proving falsify of claim rests on challengers.
• Remediation: typical remedy, according to analysts is to stop or modify the ad to prevent dissemination of the misleading claims.