Consumer Behavior Analysis Glossary

A

• ABCs of Attitudes in Consumer Behavior Analysis
• Absolute threshold in Consumer Behavior Analysis
• Acculturation in Consumer Behavior Analysis
• Adoption Process in Consumer Behavior Analysis
• Advertising effectiveness in Consumer Behavior Analysis
• Advertising in Consumer Behavior Analysis
• Agency Cost in Consumer Behavior Analysis
• AIOs in Consumer Behavior Analysis
• Alternative Multinational Strategies in Consumer Behavior Analysis
• Anti-brand community in Consumer Behavior Analysis
• Archetypes in Consumer Behavior Analysis
• Aspirational reference groups in Consumer Behavior Analysis
• Assimilation in Consumer Behavior Analysis
• Associative learning in Consumer Behavior Analysis
• Atmospherics in Consumer Behavior Analysis
• Attention in Consumer Behavior Analysis
• Attitude Formation in Consumer Behavior Analysis
• Attitude in Consumer Behavior Analysis
• Attitudes in Consumer Behavior Analysis

B

• Balance theory in Consumer Behavior Analysis
• Behavioral economics in Consumer Behavior Analysis
• Behavioral intention in Consumer Behavior Analysis
• Behavioral Learning Theories in Consumer Behavior Analysis
• Behavioral Targeting in Consumer Behavior Analysis
• Behavioural learning theories in Consumer Behavior Analysis
• Biases in Consumer Behavior Analysis
• Brand associations in Consumer Behavior Analysis
• Brand awareness in Consumer Behavior Analysis
• Brand community in Consumer Behavior Analysis
• Brand equity in Consumer Behavior Analysis
• Brand experience in Consumer Behavior Analysis
• Brand image in Consumer Behavior Analysis
• Brand in Consumer Behavior Analysis
• Brand loyalty in Consumer Behavior Analysis
• Brand Personality in Consumer Behavior Analysis
• Branding in Consumer Behavior Analysis
• Buyer Behavior in Consumer Behavior Analysis
• Buyer persona in Consumer Behavior Analysis
• Buying behavior in Consumer Behavior Analysis
• Buying motives in Consumer Behavior Analysis

C

• Cause-related marketing in Consumer Behavior Analysis
• Central route to persuasion in Consumer Behavior Analysis
• Channel selection in Consumer Behavior Analysis
• Classical conditioning (Pavlovian conditioning) in Consumer Behavior Analysis
• Cognitive biases in Consumer Behavior Analysis
• Cognitive dissonance (post-purchase dissonance) in Consumer Behavior Analysis
• Cognitive dissonance in Consumer Behavior Analysis
• Cognitive learning theories in Consumer Behavior Analysis
• Cognitive Learning Theory in Consumer Behavior Analysis
• Competitive analysis in Consumer Behavior Analysis
• Conformity in Consumer Behavior Analysis
• Conscientious consumerism in Consumer Behavior Analysis
• Consumer behavior models in Consumer Behavior Analysis
• Consumer capitalism in Consumer Behavior Analysis
• Consumer Decision-Making in Consumer Behavior Analysis
• Consumer Diversity in Consumer Behavior Analysis
• Consumer ethnocentrism in Consumer Behavior Analysis
• Consumer expectations in Consumer Behavior Analysis
• Consumer hyperchoice in Consumer Behavior Analysis
• Consumer Imagery in Consumer Behavior Analysis
• Consumer Innovator in Consumer Behavior Analysis
• Consumer involvement in Consumer Behavior Analysis
• Consumer Learning in Consumer Behavior Analysis
• Consumer Motivation Concept in Consumer Behavior Analysis
• Consumer motivation in Consumer Behavior Analysis
• Consumer Need in Consumer Behavior Analysis
• Consumer needs in Consumer Behavior Analysis
• Consumer perception in Consumer Behavior Analysis
• Consumer psychology in Consumer Behavior Analysis
• Consumer research in Consumer Behavior Analysis
• Consumer Research Process in Consumer Behavior Analysis
• Consumer satisfaction in Consumer Behavior Analysis
• Consumer Socialization in Consumer Behavior Analysis
• Counterculture in Consumer Behavior Analysis
• Counterfeit products in Consumer Behavior Analysis
• Cross-Cultural Consumer Analysis in Consumer Behavior Analysis
• Cross-selling in Consumer Behavior Analysis
• Crowding in Consumer Behavior Analysis
• Cultural appropriation in Consumer Behavior Analysis
• Cultural factors in Consumer Behavior Analysis
• Cultural norms in Consumer Behavior Analysis
• Culture in Consumer Behavior Analysis
• Customer experience in Consumer Behavior Analysis
• Customer loyalty in Consumer Behavior Analysis
• Customer Relationship Management (CRM) in Consumer Behavior Analysis
• Customer Roles in Consumer Behavior Analysis
• Customization in Consumer Behavior Analysis
• Customs in Consumer Behavior Analysis

D

• De-ethnicization in Consumer Behavior Analysis
• De-sacralization in Consumer Behavior Analysis
• Decision making Process in Consumer Behavior Analysis
• Decision-making biases in Consumer Behavior Analysis
• Decision-making heuristics in Consumer Behavior Analysis
• Decision-making process in Consumer Behavior Analysis
• Defense mechanisms in Consumer Behavior Analysis
• Deindividuation in Consumer Behavior Analysis
• Demographic segmentation in Consumer Behavior Analysis
• Demographics in Consumer Behavior Analysis
• Descriptive norms in Consumer Behavior Analysis
• Detachment in Consumer Behavior Analysis
• Differential threshold (“JND”) in Consumer Behavior Analysis
• Diffusion Process in Consumer Behavior Analysis
• Digital influencers in Consumer Behavior Analysis
• Digital marketing in Consumer Behavior Analysis
• Discretionary income in Consumer Behavior Analysis
• Discrimination in Consumer Behavior Analysis
• Disposable income in Consumer Behavior Analysis
• Disposable products in Consumer Behavior Analysis
• Disposal in Consumer Behavior Analysis
• Disposition in Consumer Behavior Analysis
• Divestment in Consumer Behavior Analysis
• Drives/Drive theory in Consumer Behavior Analysis

E

• E-commerce in Consumer Behavior Analysis
• Eight-Step Research Process in Consumer Behavior Analysis
• Elaboration likelihood model in Consumer Behavior Analysis
• Emotional appeal in Consumer Behavior Analysis
• Emotional branding in Consumer Behavior Analysis
• Emotional intelligence in Consumer Behavior Analysis
• Enacted norms in Consumer Behavior Analysis
• Encoding in Consumer Behavior Analysis
• Enculturation in Consumer Behavior Analysis
• Environmental consciousness in Consumer Behavior Analysis
• Environmental sustainability in Consumer Behavior Analysis
• Ethnic group in Consumer Behavior Analysis
• Ethnocentric consumer in Consumer Behavior Analysis
• Ethnocentrism in Consumer Behavior Analysis
• Ethnographic research in Consumer Behavior Analysis
• Evaluation of alternatives in Consumer Behavior Analysis
• Evoke set in Consumer Behavior Analysis
• Expectancy theory in Consumer Behavior Analysis
• Experiential marketing in Consumer Behavior Analysis
• Exposure in Consumer Behavior Analysis
• Extended self in Consumer Behavior Analysis
• Extrinsic brand attributes in Consumer Behavior Analysis
• Extrinsic motivation in Consumer Behavior Analysis

F

• Family branding in Consumer Behavior Analysis
• Family Decision Making in Consumer Behavior Analysis
• Family lifecycle in Consumer Behavior Analysis
• Fast fashion in Consumer Behavior Analysis
• Financial constraints in Consumer Behavior Analysis
• Five Factor Model of Personality in Consumer Behavior Analysis
• Focus groups in Consumer Behavior Analysis
• Freudian theory in Consumer Behavior Analysis
• Full/extended decision making process in Consumer Behavior Analysis

G

• Gatekeeper in Consumer Behavior Analysis
• Gender in Consumer Behavior Analysis
• Generational marketing in Consumer Behavior Analysis
• Goals in Consumer Behavior Analysis
• Green marketing in Consumer Behavior Analysis
• Greenwashing in Consumer Behavior Analysis
• Group Dynamics in Consumer Behavior Analysis
• Guerilla or Experiential Marketing in Consumer Behavior Analysis

H

• Habitual buying in Consumer Behavior Analysis
• Halo effect in Consumer Behavior Analysis
• Hedonic needs in Consumer Behavior Analysis
• Hedonic shopping experience in Consumer Behavior Analysis
• Heuristics in Consumer Behavior Analysis
• High culture in Consumer Behavior Analysis
• High involvement in Consumer Behavior Analysis
• Hofstede’s Five Dimensions of Culture in Consumer Behavior Analysis
• Homeostasis in Consumer Behavior Analysis
• Hulls Drives Reduction Theory in Consumer Behavior Analysis
• Hype in Consumer Behavior Analysis

I

• Id, ego, superego in Consumer Behavior Analysis
• Ideal self in Consumer Behavior Analysis
• Impression formation in Consumer Behavior Analysis
• Impression management in Consumer Behavior Analysis
• Impulse buying in Consumer Behavior Analysis
• In-store displays in Consumer Behavior Analysis
• Individualism in Consumer Behavior Analysis
• Inept set in Consumer Behavior Analysis
• Inert set in Consumer Behavior Analysis
• Inertia in Consumer Behavior Analysis
• Influencer in Consumer Behavior Analysis
• Influencer marketing in Consumer Behavior Analysis
• Information overload in Consumer Behavior Analysis
• Information search in Consumer Behavior Analysis
• Informational social influence in Consumer Behavior Analysis
• Interpretation in Consumer Behavior Analysis
• Intrinsic brand attributes in Consumer Behavior Analysis
• Intrinsic motivation in Consumer Behavior Analysis

L

• Lateral cycling in Consumer Behavior Analysis
• Layout (store layout) in Consumer Behavior Analysis
• Licensing in Consumer Behavior Analysis
• Lifestyle factors in Consumer Behavior Analysis
• Lifestyle marketing in Consumer Behavior Analysis
• Limen in Consumer Behavior Analysis
• Limited problem solving in Consumer Behavior Analysis
• Location in Consumer Behavior Analysis
• Long-term memory in Consumer Behavior Analysis
• Looking glass self in Consumer Behavior Analysis
• Low involvement in Consumer Behavior Analysis
• Loyalty programs in Consumer Behavior Analysis

M

• Market positioning in Consumer Behavior Analysis
• Market research in Consumer Behavior Analysis
• Market segmentation in Consumer Behavior Analysis
• Market share in Consumer Behavior Analysis
• Market trends in Consumer Behavior Analysis
• Marketing mix in Consumer Behavior Analysis
• Marketing segmentation in Consumer Behavior Analysis
• Maslow’s Hierarchy of Needs in Consumer Behavior Analysis
• Match-up hypothesis in Consumer Behavior Analysis
• Materialism in Consumer Behavior Analysis
• McClelland’s Three Needs Theory in Consumer Behavior Analysis
• Means – End Chain Model in Consumer Behavior Analysis
• Memory decay in Consumer Behavior Analysis
• Mere exposure in Consumer Behavior Analysis
• Mobile marketing in Consumer Behavior Analysis
• Modeling in Consumer Behavior Analysis
• Mood in Consumer Behavior Analysis
• Motivation in Consumer Behavior Analysis
• Motivational conflicts in Consumer Behavior Analysis
• Multi-attribute attitude model in Consumer Behavior Analysis
• Multiculturalism in Consumer Behavior Analysis
• Myths in Consumer Behavior Analysis

N

• Need recognition in Consumer Behavior Analysis
• Needs in Consumer Behavior Analysis
• Neo-Freudian theories in Consumer Behavior Analysis
• Neuromarketing in Consumer Behavior Analysis
• Non-conformity in Consumer Behavior Analysis
• Normative social influence in Consumer Behavior Analysis
• Norms in Consumer Behavior Analysis
• Nostalgia in Consumer Behavior Analysis

O

• Observational learning in Consumer Behavior Analysis
• Online advertising in Consumer Behavior Analysis
• Online reviews in Consumer Behavior Analysis
• Online shopping in Consumer Behavior Analysis
• Operant/Instrumental conditioning in Consumer Behavior Analysis
• Opinion leaders in Consumer Behavior Analysis
• opinion Leadership in Consumer Behavior Analysis
• Opinion surveys in Consumer Behavior Analysis
• Own-group preference in Consumer Behavior Analysis

P

• Packaging design in Consumer Behavior Analysis
• Packaging in Consumer Behavior Analysis
• Perceived risk in Consumer Behavior Analysis
• Perceived value in Consumer Behavior Analysis
• Perception in Consumer Behavior Analysis
• Perceptual defense in Consumer Behavior Analysis
• Perceptual filters in Consumer Behavior Analysis
• Perceptual mapping in Consumer Behavior Analysis
• Perceptual process in Consumer Behavior Analysis
• Perceptual system in Consumer Behavior Analysis
• Perceptual vigilance in Consumer Behavior Analysis
• Peripheral route to persuasion in Consumer Behavior Analysis
• Person-situation debate in Consumer Behavior Analysis
• Persona in Consumer Behavior Analysis
• Personal Characteristics in Consumer Behavior Analysis
• Personal values in Consumer Behavior Analysis
• Personality in Consumer Behavior Analysis
• Personality traits in Consumer Behavior Analysis
• Personalization (individualization) in Consumer Behavior Analysis
• Personalization in Consumer Behavior Analysis
• Persuasion in Consumer Behavior Analysis
• Persuasive techniques in Consumer Behavior Analysis
• Pinkwashing in Consumer Behavior Analysis
• Planned obsolescence in Consumer Behavior Analysis
• Popular (Pop) culture in Consumer Behavior Analysis
• Positioning in Consumer Behavior Analysis
• Positioning statement in Consumer Behavior Analysis
• Positive/Negative reinforcement in Consumer Behavior Analysis
• Prejudice in Consumer Behavior Analysis
• Prevention orientation in Consumer Behavior Analysis
• Pricing strategies in Consumer Behavior Analysis
• Principle of attitude consistency in Consumer Behavior Analysis
• Privacy in Consumer Behavior Analysis
• Private acceptance in Consumer Behavior Analysis
• Product differentiation in Consumer Behavior Analysis
• Product innovation in Consumer Behavior Analysis
• Product knowledge in Consumer Behavior Analysis
• Product line extensions in Consumer Behavior Analysis
• Product placement in Consumer Behavior Analysis
• Product reviews in Consumer Behavior Analysis
• Profane consumption in Consumer Behavior Analysis
• Promotion orientation in Consumer Behavior Analysis
• Proximity in Consumer Behavior Analysis
• Psychographic segmentation in Consumer Behavior Analysis
• Psychographics in Consumer Behavior Analysis
• Purchase decision in Consumer Behavior Analysis
• Purchase influencers in Consumer Behavior Analysis
• Purchase intention in Consumer Behavior Analysis
• Purchase satisfaction in Consumer Behavior Analysis

R

• Race in Consumer Behavior Analysis
• Recycling in Consumer Behavior Analysis
• Reference group in Consumer Behavior Analysis
• Reference groups in Consumer Behavior Analysis
• Reference pricing in Consumer Behavior Analysis
• Relationship marketing in Consumer Behavior Analysis
• Repositioning in Consumer Behavior Analysis
• Retail environment in Consumer Behavior Analysis
• Retail therapy in Consumer Behavior Analysis
• Retrieval in Consumer Behavior Analysis
• Rite(s) of passage in Consumer Behavior Analysis
• Rituals in Consumer Behavior Analysis
• Routine response behaviour in Consumer Behavior Analysis

S

• Sacralization in Consumer Behavior Analysis
• Sales promotions in Consumer Behavior Analysis
• Salience in Consumer Behavior Analysis
• Schemas in Consumer Behavior Analysis
• Schemata in Consumer Behavior Analysis
• Scripts in Consumer Behavior Analysis
• Search engine optimization (SEO) in Consumer Behavior Analysis
• Search Engine Optimization in Consumer Behavior Analysis
• Selective attention in Consumer Behavior Analysis
• Selective distortion in Consumer Behavior Analysis
• Selective exposure in Consumer Behavior Analysis
• Selective retention in Consumer Behavior Analysis
• Self-affirmation theory in Consumer Behavior Analysis
• Self-awareness in Consumer Behavior Analysis
• Self-complexity in Consumer Behavior Analysis
• Self-concept in Consumer Behavior Analysis
• Self-consciousness in Consumer Behavior Analysis
• Self-determination theory in Consumer Behavior Analysis
• Self-efficacy in Consumer Behavior Analysis
• Self-esteem in Consumer Behavior Analysis
• Self-identity in Consumer Behavior Analysis
• Self-schemas in Consumer Behavior Analysis
• Semantic meaning in Consumer Behavior Analysis
• Sensation in Consumer Behavior Analysis
• Sensory adaptation in Consumer Behavior Analysis
• Sensory marketing in Consumer Behavior Analysis
• Sensory memory in Consumer Behavior Analysis
• Sensory receptors in Consumer Behavior Analysis
• Sex-typed in Consumer Behavior Analysis
• Short-term memory in Consumer Behavior Analysis
• Simple/routine decision making process in Consumer Behavior Analysis
• Sleeper effect in Consumer Behavior Analysis
• Social class in Consumer Behavior Analysis
• Social comparison in Consumer Behavior Analysis
• Social comparison theory in Consumer Behavior Analysis
• Social identity in Consumer Behavior Analysis
• Social identity theory in Consumer Behavior Analysis
• Social impact in Consumer Behavior Analysis
• Social influence in Consumer Behavior Analysis
• Social Media in Consumer Behavior Analysis
• Social media influencers in Consumer Behavior Analysis
• Social media marketing in Consumer Behavior Analysis
• Social models in Consumer Behavior Analysis
• Social norms in Consumer Behavior Analysis
• Social proof in Consumer Behavior Analysis
• Social responsibility in Consumer Behavior Analysis
• Sociocultural factors in Consumer Behavior Analysis
• Source attractiveness in Consumer Behavior Analysis
• Source credibility in Consumer Behavior Analysis
• Source in Consumer Behavior Analysis
• Source monitoring in Consumer Behavior Analysis
• Star power in Consumer Behavior Analysis
• Stereotypes in Consumer Behavior Analysis
• Stimuli in Consumer Behavior Analysis
• Stimulus discrimination in Consumer Behavior Analysis
• Stimulus generalization in Consumer Behavior Analysis
• Stimulus-response model in Consumer Behavior Analysis
• Store atmosphere in Consumer Behavior Analysis
• Store loyalty in Consumer Behavior Analysis
• Subculture in Consumer Behavior Analysis
• Subcultures in Consumer Behavior Analysis
• Subjective norms in Consumer Behavior Analysis
• Subliminal advertising in Consumer Behavior Analysis
• Subliminal Perception in Consumer Behavior Analysis
• Subliminal perception/Subliminal advertising in Consumer Behavior Analysis
• Symbol in Consumer Behavior Analysis

T

• Target audience in Consumer Behavior Analysis
• Target market in Consumer Behavior Analysis
• Targeted advertising in Consumer Behavior Analysis
• Theory of planned behaviour in Consumer Behavior Analysis
• Time-starved in Consumer Behavior Analysis
• Transition zone in Consumer Behavior Analysis
• Trustworthiness in Consumer Behavior Analysis

U

• Up-selling in Consumer Behavior Analysis
• Upcycling in Consumer Behavior Analysis
• User-generated content in Consumer Behavior Analysis
• Utilitarian needs in Consumer Behavior Analysis

V

• Value Proposition in Consumer Behavior Analysis
• Values in Consumer Behavior Analysis
• Viral marketing in Consumer Behavior Analysis

W

• Wants in Consumer Behavior Analysis
• Warm-glow effect in Consumer Behavior Analysis
• Weber’s Law in Consumer Behavior Analysis
• Word-of-mouth in Consumer Behavior Analysis
• Word-of-mouth marketing in Consumer Behavior Analysis