Sales Department works under lot of pressure. They experience rapid changes due to constant development in market place. They have to keep the objectives in mind and there are targets to be achieved. It is essential that there is constant motivation in the department. Human Resource department need to provide the necessary facilities to the Sales Personnel Adequate compensation package keeping the interest of Sales Personnel is prepared. Sales Personnel should be aware of these benefits.
What is personal selling?
Personal selling involves oral conversations, either by telephone or face-to-face, between salespersons and prospective customers.
Contribution of personal selling
- Salespeople generate revenue
- Salespeople provide market research and customer feedback
- Salespeople provide solutions to problems
- Salespeople provide expertise and serve as information resources
- Salespeople serve as advocates for the customer when dealing with the selling organization
