Client Agency Relationship

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Many corporate institutions have an in house advertising department that works on the advertisement campaign for the company and its products but there are many corporate who hire the services of an outside ad agency to undertake their advertisement campaign. The relationship between the client and the ad agency is a very important relationship and efforts should be made from both ends so as to create a relationship based on understanding and trust.

A corporate should treat an ad agency as an important part of their marketing organization. The client should clearly tell his goals and his ideas behind getting an advertisement made. When the client explains about the advertisement idea, allocated the budget for the same, the kind of advertisement he wants, the target audience and other such details then it should not alone be attended by the accounts department or the creative team but all the departments that would be involved in creating the advertisement should be present. This will lead to better understanding at each successive stage when the advertisement is being built.

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